Anusha Devi

Department of English,

St. Joseph’s Degree College, Rayalaseema University,

Kurnool, Andhra Pradesh, India

Abstract

Globalization has transformed the world into an interconnected web, fostering economic integration, technological advancement, and cultural exchange. While this interconnectedness offers opportunities for cultural enrichment, it poses significant challenges to preserving cultural heritage. This article explores the dual dynamics of globalization on cultural preservation, analyzing the threats of cultural homogenization and the opportunities for revitalization through global platforms. Drawing on a mixed-methods approach, including literature reviews and case studies, the study examines how communities navigate these challenges. The findings suggest that strategic use of technology, community engagement, and policy interventions can mitigate the risks of cultural erosion while leveraging globalization for cultural promotion. Recommendations include fostering intercultural dialogue and supporting grassroots initiatives to preserve intangible and tangible cultural heritage.

This paper seeks to explore the intricate relationship between cultural preservation and globalization, examining the challenges and opportunities that emerge as traditional practices, languages, and heritage confront the sweeping currents of a globalized world.

As the world becomes increasingly interconnected through globalization, diverse cultures face the challenges of preserving their unique identities. The study delves into the impact of economic, technological, and sociopolitical forces on traditional practices, languages, and heritage.. Additionally, the study investigates instances where globalization poses a threat to cultural diversity, leading to the erosion of traditions and the homogenization of societies.

The research also explores the role of technology in both facilitating cultural exchange and potentially undermining local traditions. It examines the impact of social media and digital platforms on cultural expression and identity formation in the global context. Furthermore, the study considers the ethical implications of cultural preservation efforts, addressing questions of authenticity, representation, and the potential for cultural commodification in a globalized world.

Keywords

Cultural preservation, globalization, cultural heritage, homogenization, intangible heritage, digital platforms, intercultural dialogue