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International Journal of Science, Strategic Management and Technology

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A WEB-BASED PLATFORM FOR URBAN BIKE RENTALS ENHANCING GREEN MOBILITY THROUGH DIGITAL INNOVATION

AUTHORS:
SUDEESH DANDE
Mentor
Dr. B.S. PATIL
Affiliation
Dayananda Sagar business school Bengaluru

Dayananda Sagar business school Bengaluru
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Cities around the world are facing increasing difficulties in maintaining inclusive effective and sustainable transportation systems as urbanization picks up speed. Rapid population growth in cities has put a great deal of strain on the infrastructure supporting public transportation in addition to causing a sharp rise in vehicle traffic. In many urban areas traffic congestion has become a daily annoyance leading to higher fuel consumption air pollution travel delays and a lower standard of living in cities.

These problems highlight how urgently creative eco-friendly transportation options are needed. Integrating bike rental services into the urban mobility ecosystem is one such promising solution. In order to meet the urgent mobility needs of contemporary urban dwellers these services provide a useful low-emission form of transportation. Bike rentals offer a sustainable and accessible shared economy model in contrast to personal vehicle ownership which comes with high expenses parking restrictions and maintenance needs. The focus of this study is a carefully planned online bike rental service created to satisfy the changing needs of urban residents.

By combining user-centric technology with environmental stewardship the platform offers easy access to a shared fleet of bicycles with the goal of promoting environmentally friendly commuting. It does this by addressing a number of inefficiencies in urban transportation and advancing sustainability affordability and health. The core of this platform is an easy-to-use interface designed to make renting a rental easier. Potential users can quickly browse the bikes that are available based on availability and location register or log in with little effort and finish a booking in a matter of seconds. Because of its emphasis on simplicity even inexperienced users can easily navigate the system. This is especially helpful for travellers infrequent riders and people who might not be familiar with conventional rental systems.

The platform has a mobile-optimized application that provides full functionality on smartphones and tablets to facilitate access while on the go. Because the mobile app integrates real-time GPS users can locate the closest docking stations and check the availability of bikes in real time. This makes it easier for users to plan their trips and eliminates the uncertainty that comes with traditional rentals.
Keywords
 Shared Mobility  Bike-Sharing Systems  Bicycle Infrastructure  Eco-Friendly Transport  Smart City Technologies  Urban Transportation Innovation  Mobility-as-a-Service  Internet of Things (IoT) in Transportation  Sustainable Urban Planning  Intelligent Transportation Systems (ITS)  Progressive Web Applications (PWA)  Fleet Management  Digital Commuting Platforms  Real-Time Location Services (RTLS)  Human-Cantered Design in Mobility  Transport Accessibility  Last-Mile Connectivity  Low-Carbon Transport Solutions  Mobility Data Analytics  Digital Transformation in Transportation
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DANDE, S. (2026). A Web-Based Platform for Urban Bike Rentals Enhancing Green Mobility Through Digital Innovation. International Journal of Science, Strategic Management and Technology, Volume 10(01). https://doi.org/10.55041/ijsmt.v2i2.045

DANDE, SUDEESH. "A Web-Based Platform for Urban Bike Rentals Enhancing Green Mobility Through Digital Innovation." International Journal of Science, Strategic Management and Technology, vol. Volume 10, no. 01, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i2.045.

DANDE, SUDEESH. "A Web-Based Platform for Urban Bike Rentals Enhancing Green Mobility Through Digital Innovation." International Journal of Science, Strategic Management and Technology Volume 10, no. 01 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i2.045.

References

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  2. Shaheen, S., Martin, E., & Cohen, A. (2013). Public Bikesharing and Modal Shift Behavior: A Comparative Study of Early Bikesharing Systems in North America. International Journal of Transportation, 1(1), 35–54.

  3. Zhang, Y., Thomas, T., Brussel, M., & van Maarseveen, M. (2016). Expanding Bicycle-Share Systems: Lessons Learnt from an Analysis of Usage. Sustainability, 8(5), 499. https://doi.org/10.3390/su8050499

  4. (2020). Mobike User Behavior Analysis Report. Retrieved from https://www.mobike.com/global/

  5. Yulu Bikes. (2023). Yulu Platform Documentation and Integration Guide. Retrieved from https://www.yulu.bike

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Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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