In a changing market of financial services, customer prefernces play a crucial role in the improvement of products and customer satisfaction. In this research, a comparative study is performed on home loan and personal loan products available at Nicholson Co-operative Bank, with particular reference to interest rates, collateral, loan period, schemes and benefits, and customer preferences. Following a descriptive correlational research approach, primary information was gathered via structured questionnaires among 200 customers in Tamil Nadu's Thanjavur. Statistical methods like correlation analysis, regression analysis, chi-square tests, and descriptive statistics were employed to assess relations among loan factors and customer preferences. The research comes up with the fact that despite personal loans being more in demand owing to ease of access, lack of collateral, and quicker processing, home loans appeal to customers who look for long-term investments, low interest rates, and creation of assets. Major factors determining choice are transparency of collateral requirements, repayment tenure flexibility, and information of special schemes. The insights gained can be used by Nicholson Co-operative Bank to fine-tune its loan offerings, enhance customer interaction, and support ethical lending and financial inclusion in co-operative banking