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International Journal of Science, Strategic Management and Technology

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DIGITAL PLATFORM TO CONNECT GOLDSMITHS WITH CUSTOMERS USING AI

AUTHORS:
C. VISHAL KUMAR
Mentor
Dr. V. MANIMEKALAI
Affiliation
Department of Computer Technology,Dr. N.G.P. Arts and Science College, Kalapatti road, Coimbatore, Tamil Nadu, India
DOI: 10.55041/ijsmt.v2i3.185
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

Goldsmiths play an important role in the jewellery industry by creating unique and customized ornaments for customers. However, many skilled goldsmiths face difficulties in reaching customers directly due to the lack of digital platforms and market visibility. The development of a digital platform can help bridge the gap between goldsmiths and customers by providing a common online space for communication and transactions. This study focuses on the development of a digital platform to connect goldsmiths with customers using Artificial Intelligence (AI). The platform allows customers to explore jewellery designs, interact with goldsmiths, and place customized orders based on their preferences. Artificial Intelligence helps analyze customer behaviour, recommend suitable jewellery designs, and improve the overall user experience. By combining digital technology with AI-driven data analysis, the platform can enhance transparency, efficiency, and accessibility in the jewellery market while supporting skilled goldsmiths in expanding their business opportunities

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PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 03
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Mar 22 2026
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KUMAR, C. V. (2026). Digital Platform to Connect Goldsmiths with Customers using AI. International Journal of Science, Strategic Management and Technology, 02(03). https://doi.org/10.55041/ijsmt.v2i3.185

KUMAR, C.. "Digital Platform to Connect Goldsmiths with Customers using AI." International Journal of Science, Strategic Management and Technology, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i3.185.

KUMAR, C.. "Digital Platform to Connect Goldsmiths with Customers using AI." International Journal of Science, Strategic Management and Technology 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i3.185.

References
1.Ashutosh Gaur (2020). Consumer Behaviour for Purchasing Gold Jewellery. 3rd National Conference on Innovative Management Practices for Sustainable Business Models, Parul University, Vadodara.

2.Asad Ullah (2023). Impact of Artificial Intelligence on Customer Experience. International Marketing Research.

3.Bincy Abraham (2023). A Study on the Role of Artificial Intelligence on Consumer Buying Behaviour. International Journal of Humanities, Law and Social Sciences.

4.Bhadrappa Haralayya (2022). The Impact of Artificial Intelligence on Consumerism. Status of Consumer Rights in the 21st Century.

5.Hanna Joseph & David T. Easow (2019). Factors Affecting Consumer Buying Behaviour of Gold Jewellery. International Journal of Innovative Technology and Exploring Engineering (IJITEE).

6.Laura Abrardi, Carlo Cambini & Laura Rondi (2021). Artificial Intelligence, Firms and Consumer Behaviour: A Survey. Journal of Economic Surveys.

7.Matthew Pylant (2020). Artificial Intelligence in Digital Marketing.

8.Patsy Kerkhof et al. (2012). How Consumer Reviews Influence Trustworthiness of Online Stores. Electronic Commerce Research and Applications.

9.Philip Kotler & Kevin Keller (2016). Marketing Management. Pearson Education.

10.Kotler, P. (2017). Principles of Marketing. Pearson Education.
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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