Impulse buying behavior has emerged as a dominant force in modern retailing, contributing significantly to total sales and influencing consumer decision-making. This study investigates the combined impact of store characteristics and product display factors on impulse buying behavior among consumers in Kozhikode district. While prior research has examined these variables independently, there is limited empirical integrating both factors within a localized Indian retail context.

A descriptive research design was adopted, and primary data were collected from 100 respondents using a structured questionnaire. Statistical techniques including mean score analysis, correlation, and regression analysis were employed to analyze the relationships among variables. The findings reveal that store characteristics such as cleanliness, layout, and ambience significantly influence consumer emotions and behavior. Additionally, product display factors including attractive arrangement, packaging, and promotional visibility strongly stimulate impulse buying tendencies.

The study contributes to consumer behavior literature by integrating environmental psychology and visual merchandising perspectives within a unified framework. It further highlights that impulse buying is not merely spontaneous but is systematically influenced by structured retail stimuli. The findings provide actionable insights for retailers to enhance customer experience and maximize sales through strategic store design and product presentation.