Marketing refers to it is the process of identifying the needs and wants of customers. It involves the developing products or services that satisfy those needs. Marketing also includes pricing, promoting and distribution goods and services. Marketing management plays a crucial role in achieving organizational goals by effectively identifying, creating and delivering values to customers. In the contemporary business environment, rapid technological advancement, changing consumer behavior and intense competition have significantly transformed traditional marketing practices.

Marketing management refers to it is the process of planning, organizing, directing and controlling marketing activities of an organization. It focuses on identifying customer needs and satisfying them through appropriate products, pricing, promotion and distribution.