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International Journal of Science, Strategic Management and Technology

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THE PSYCHOLOGY OF INSTANT GRATIFICATIONAND ITS IMPACT ON SUSTAINABLE HUMAN DEVELOPMENT

AUTHORS:
Alwyn T Charlie
Tejas MS
Sidharth Garg
Ronit Kumar
Mentor
Affiliation
DOI: 10.55041/ijsmt.v2i3.288
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

We live in an era of immediacy. Within seconds, we can stream a film, receive a package, connect with someone on the other side of the world, or scroll through hundreds of social media posts. This extraordinary convenience, while a product of genuine human ingenuity, has quietly reshaped the way we think, feel, and make decisions. At the heart of this transformation is a deceptively simple psychological phenomenon: instant gratification.


Instant gratification refers to the human tendency to seek immediate pleasure or reward rather than waiting for a more meaningful, longer-term benefit. While this impulse is not new — it is deeply wired into our evolutionary biology — the modern digital environment has amplified it to an unprecedented degree. The constant availability of stimulation, feedback, and reward has made patience feel unnatural and effort feel unnecessary.

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PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 03
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Mar 27 2026
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Charlie, A. T., MS, T., Garg, S. & Kumar, R. (2026). The Psychology of Instant Gratificationand its Impact on Sustainable Human Development. International Journal of Science, Strategic Management and Technology, 02(03). https://doi.org/10.55041/ijsmt.v2i3.288

Charlie, Alwyn, et al.. "The Psychology of Instant Gratificationand its Impact on Sustainable Human Development." International Journal of Science, Strategic Management and Technology, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i3.288.

Charlie, Alwyn,Tejas MS,Sidharth Garg, and Ronit Kumar. "The Psychology of Instant Gratificationand its Impact on Sustainable Human Development." International Journal of Science, Strategic Management and Technology 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i3.288.

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✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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