INTEGRATING OTA PLATFORMS, DIGITAL MARKETING STRATEGIES, AND PMS TECHNOLOGY FOR REVENUE OPTIMIZATION IN LUXURY HOTELS
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The luxury hotel industry has experienced rapid digital transformation due to technological advancements, evolving guest expectations, and the increasing dominance of online booking channels. This study examines the integration of Online Travel Agency (OTA) platforms, digital marketing strategies, and Property Management System (PMS) technology in optimizing revenue generation in luxury hotels. The research investigates how these technological components collectively improve occupancy rates, Average Daily Rate (ADR), Revenue per Available Room (RevPAR), customer engagement, and profitability. The study adopts a conceptual and analytical approach by reviewing existing hospitality revenue management literature and industry practices. Findings indicate that the integration of OTA distribution systems, personalized digital marketing campaigns, and automated PMS technologies significantly enhances revenue optimization through dynamic pricing, real-time inventory management, customer relationship management, and data-driven decision-making. Furthermore, the study identifies challenges such as high commission costs, technological integration barriers, cybersecurity risks, and dependence on third-party distribution channels. The research concludes that luxury hotels can achieve sustainable competitive advantage by strategically combining OTA connectivity, digital marketing analytics, and PMS-enabled automation. The study contributes to hospitality management literature by proposing a comprehensive technology-driven revenue optimization framework for luxury hotels in the digital era.
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Moyeenudin, H. & Vijayakumar, M. (2026). Integrating OTA Platforms, Digital Marketing Strategies, and PMS Technology for Revenue Optimization in Luxury Hotels. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.288
Moyeenudin, H.M., and M. Vijayakumar. "Integrating OTA Platforms, Digital Marketing Strategies, and PMS Technology for Revenue Optimization in Luxury Hotels." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.288.
Moyeenudin, H.M., and M. Vijayakumar. "Integrating OTA Platforms, Digital Marketing Strategies, and PMS Technology for Revenue Optimization in Luxury Hotels." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.288.
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