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International Journal of Science, Strategic Management and Technology

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CONSUMER BUYING DECISION TOWARDS BILLBOARDS ADVERTISEMENT AT TRICHY

AUTHORS:
MOHAMMED RASHITH
Mentor
Dr. Dhaneesh V
Affiliation
MBA, Dhanalakshmi Srinivasan University, Tiruchirappalli, Tamil Nadu-621112
DOI: 10.55041/ijsmt.v2i5.517
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

The rapid evolution of technology has fundamentally reshaped the way warehouses operate across the globe. From small regional distribution centres to large multinational fulfillment hubs, technology has become the backbone of efficient warehouse management. This article explores the multidimensional impact of technology on warehouse efficiency, examining key innovations such as Warehouse Management Systems (WMS), automation and robotics, Artificial Intelligence (AI), the Internet of Things (IoT), and blockchain. Drawing from both primary and secondary research, this paper presents evidence that technology adoption leads to measurable improvements in order accuracy, inventory management, labor productivity, and customer satisfaction. The findings suggest that warehouses which invest strategically in technology not only achieve short-term cost savings but also build long-term competitive advantages in an increasingly demanding supply chain environment.

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PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 05
Review Rounds:
2
Article Type:
Research Article
Publication Date:
May 30 2026
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RASHITH, M. (2026). Consumer Buying Decision Towards Billboards Advertisement at Trichy. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.517

RASHITH, MOHAMMED. "Consumer Buying Decision Towards Billboards Advertisement at Trichy." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.517.

RASHITH, MOHAMMED. "Consumer Buying Decision Towards Billboards Advertisement at Trichy." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.517.

References
1.Vignesh, H., G., & Bharathi, S. (2026). A study on enhancement of efficiency in warehouse management toward SVJ Logistics India Private Limited at Salem. International Journal of Business and Administration Research Review, 13(1).

2.Faber, N., Koster, R., & Smidts, A. (2002). Organizing Warehouse Management. International Journal of Operations and Production Management, 22(12), 1405–1423.

3.Ramaa, A., Subramanya, K. N., & Rangaswamy, T. M. (2020). Impact of Warehouse Management System in a Supply Chain. International Journal of Computer Applications, 54(1), 14–20.

4.Zhang, Y., Guo, Z., & Chen, R. (2022). Artificial Intelligence in Supply Chain Management: A Review of Applications and ROI. Journal of Supply Chain Management, 58(3), 45–67.

5.Gupta, R., & Sharma, A. (2021). Green Warehousing Practices and Sustainability in Logistics. International Journal of Logistics Management, 32(4), 1150–1173.

6.Bharathi, S., & Balamurugan, P. (2026). A study on employee grievances handling mechanisms at Accel Frontline Service Limited Chennai. International Journal of Management and Social Science Research Reviews, 13(1).

7.Kumar, S., Pal, S., & Roy, D. (2021). Role of Automation in Modern Warehouse Operations. Journal of Manufacturing Technology Management, 32(7), 1420–1438.

8.Lee, J., & Park, S. (2022). Blockchain Technology for Warehouse Transparency and Traceability. Computers and Industrial Engineering, 168, 108054.

9.Fernandez, M., Silva, R., & Costa, P. (2023). IoT-Enabled Smart Warehousing: A Future Perspective. International Journal of Production Economics, 255, 108687.

10.Singh, R., Chauhan, A., & Gupta, M. (2020). Cold Chain Logistics and Temperature-Controlled Warehousing. International Journal of Refrigeration, 116, 118–129.

 
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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