IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

ISSN: 3108-1762 (Online)
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“ANALYSING THE ROLE OF INTERNET BANKING IN PROMOTING BANKING ACTIVITIES AMONG PEOPLE IN INDIA”.

AUTHORS:
Zingshorung Ruivah
Mentor
Dr. Vineet Suri
Affiliation
SHARDA SCHOOL OF BUSINESS STUDIES SHARDA UNIVERSITY, GREATER NOIDA-201306
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
This study investigates the internet banking and its impact on increasing banking-oriented engagement among the people of India. Existing literature on the topic is treated to an analysis of the level of penetration into internet banking and its effectiveness on areas such as transaction and account maintenance, as well as, the accessibility of financial services. It harnesses both quantitative and qualitative research designs and analyses factors promoting the use of internet banking and its implications on customer’s activities and satisfaction. Moreover, the study investigates the conditions that limit the use of internet facilities for banking and suggests ways of improving its effectiveness and availability.

The study also looks at the consequences of internet banking for bank’s ability to earn profit as well as risk management policies of the bank. The studies results reinforce arguments for the interdependence of technology deployment, business performance, and risk management in the Indian banking sector. The current report in a way complements the body of literature on net-banking by presenting a critical assessment of changes that net-banking brings in the Indian banking sector, thus, offering useful insights to relevant stakeholders and policy makers which revolves around the promising aspects of digital banking innovation up to the state.
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Ruivah, Z. (2026). “Analysing the role of internet banking in promoting banking activities among people in India”.. International Journal of Science, Strategic Management and Technology, 02(6). https://doi.org/10.55041/ijsmt.v2i6.145

Ruivah, Zingshorung. "“Analysing the role of internet banking in promoting banking activities among people in India”.." International Journal of Science, Strategic Management and Technology, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i6.145.

Ruivah, Zingshorung. "“Analysing the role of internet banking in promoting banking activities among people in India”.." International Journal of Science, Strategic Management and Technology 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i6.145.

References

  1. - Kumar, P., et al.: Digital Financial Inclusion in India: A Critical Review of Opportunities and Challenges. International Journal of Bank Marketing, 37(3), 693-714.

  2. - Mishra, S. & Mishra, B.: Digital Banking and Financial Inclusion: Evidence from India. Journal of Internet Banking and Commerce, 23(3), 1-20.

  3. - Sharma, A., Jain, P.: Mobile Banking and Financial Inclusion in India: An Empirical Study. International Journal of Bank Marketing, 38(4), 893-914.

  4. - Rathore, N.S., et al.: Digital Financial Inclusion Initiatives in India: A Critical Analysis. International Journal of Bank Marketing, 38(6), 1371-1391.

  5. - Gupta, R., et al.: Role of Digital Banking in Financial Inclusion: An Empirical Investigation in India. Journal of Internet Banking and Commerce, 24(3), 1-18.

  6. - Singh, A. & Rani, N.: Digital Banking and Financial Inclusion: A Review of Challenges and Opportunities in India. Journal of Internet Banking and Commerce 26(1), 1-20.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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