The expansion of digital commerce has transformed the traditional purchasing process by integrating advanced technologies that improve customer engagement and decision-making. Among these innovations, Virtual Reality (VR) has emerged as a significant technological tool that provides immersive and interactive shopping experiences. This study examines the impact of VR on consumer experience and purchase decision behaviour in digital commerce through a secondary data approach. The paper analyzes existing studies, industrial reports, and market-based evidence to understand how VR influences customer satisfaction, product evaluation, emotional attachment, and purchase intention. The findings indicate that VR significantly enhances product understanding, reduces uncertainty, and increases customer confidence during the buying process. The study also identifies challenges such as technological cost, accessibility limitations, and consumer adaptability. The research contributes to understanding the strategic role of VR in digital marketing and offers practical implications for businesses aiming to improve online consumer engagement.