Analysis of Post Pandemic Consumer Behaviour in India

Jarare, Aditya; Morey, Akshaya

doi:https://doi.org/10.55041/ijsmt.v2i8.016

Plagiarism Passed

Peer reviewed

Open Access

ANALYSIS OF POST PANDEMIC CONSUMER BEHAVIOUR IN INDIA

AUTHORS:

Aditya Jarare

Akshaya Morey

Mentor

Affiliation

Trinity Institute of Management & Research, Kondhawa, Pune -411048

DOI: 10.55041/ijsmt.v2i8.016

CC BY 4.0 License:

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

DOWNLOAD ARTICLE

REVIEW REPORT

CITE THIS ARTICLE

Abstract

The COVID-19 pandemic significantly altered consumer behaviour in India, reshaping spending priorities, brand perceptions, and digital adoption. This study examines key post-pandemic shifts such as increased online shopping, heightened focus on health and hygiene, preference for trusted and value-driven brands, and rising interest in sustainable consumption. Using secondary data and primary survey insights, the research highlights changing attitudes across demographics and product categories. The findings offer strategic implications for marketers adapting to a more digital, cautious, and value-conscious Indian consumer landscape.

Keywords

Market Research Consumer Behaviour Data Analysis.

Article Information

Article Metrics

Article Views

PDF Downloads

HOW TO CITE

References

Ethics and Compliance

✓ All ethical standards met

This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.

Indexed In