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International Journal of Science, Strategic Management and Technology

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ROLE OF DIGITAL TECHNOLOGIES IN SMALL BUSINESS: A STATISTICAL ANALYSIS OF ADOPTION, PERFORMANCE, AND GROWTH OUTCOMES

AUTHORS:
S Kalyan Raj
Dr.VaralaAshwini
Mentor
Dr. Nomula Chandan Babu
Affiliation
Department of Management Studies, Bhavan’s Vivekananda College.
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The rapid diffusion of digital technologies including social media marketing, e-commerce platforms, mobile payment systems, cloud-based accounting, and customer relationship management (CRM) tools has fundamentally reshaped the operating environment of small businesses worldwide. This study statistically examines the relationship between the extent of digital technology adoption and small business performance, measured through sales growth, customer reach, operational efficiency, and profitability. A structured survey was administered to a sample of small business owners/managers (N = 250) across retail, services, and manufacturing sectors. Data were analyzed using IBM SPSS Statistics through descriptive statistics, reliability analysis (Cronbach's Alpha), Pearson correlation, independent samples t-tests, one-way ANOVA, and multiple linear regression. Results indicate a statistically significant and positive relationship between digital technology adoption and overall business performance (r = 0.612, p < 0.01). Regression analysis reveals that digital marketing adoption (β = 0.34, p < 0.001) and digital payment/financial tools (β = 0.28, p < 0.001) are the strongest predictors of performance, jointly explaining 46.8% of the variance (R² = 0.468, Adjusted R² = 0.459, F(4,245) = 53.87, p < 0.001). Businesses with high digital adoption reported significantly higher performance scores than low-adoption businesses (t(248) = 7.42, p < 0.001). The findings underscore the strategic necessity of digital technology integration for small business competitiveness and sustainability, while also highlighting persistent barriers related to cost, digital literacy, and infrastructure. The study concludes with policy and managerial recommendations to accelerate inclusive digital adoption among small enterprises.

 
Keywords
digital technology small business digital transformation business performance SPSS regression analysis SMEs
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Raj, S. K. & VaralaAshwini, (2026). Role of Digital Technologies in Small Business: A Statistical Analysis of Adoption, Performance, and Growth Outcomes. International Journal of Science, Strategic Management and Technology, 02(11), 1-9. https://doi.org/10.55041/ijsmt.v2i11.020

Raj, S, and VaralaAshwini. "Role of Digital Technologies in Small Business: A Statistical Analysis of Adoption, Performance, and Growth Outcomes." International Journal of Science, Strategic Management and Technology, vol. 02, no. 11, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i11.020.

Raj, S, and VaralaAshwini. "Role of Digital Technologies in Small Business: A Statistical Analysis of Adoption, Performance, and Growth Outcomes." International Journal of Science, Strategic Management and Technology 02, no. 11 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i11.020.

References

  1. Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N. I., & Shuib, N. L. M. (2015). Factors influencing the use of social media by SMEs and its performance outcomes. Industrial Management & Data Systems, 115(3), 570–588.

  2. Dutta, G., Kumar, R., Sindhwani, R., & Singh, R. K. (2020). Digital transformation priorities of India's discrete manufacturing SMEs: A conceptual study in the perspective of Industry 4.0. Competitiveness Review, 30(3), 289–314.

  3. Ferreira, J. J., Fernandes, C. I., & Kraus, S. (2023). Digital transformation in SMEs: A bibliometric review and future research agenda.

  4. Garzoni, A., De Turi, I., Secundo, G., & Del Vecchio, P. (2020). Fostering digital transformation of SMEs: A four-level approach. Management Decision, 58(8), 1543–1562.

  5. Ghobakhloo, M., & Ching, N. T. (2019). Adoption of digital technologies of smart manufacturing in SMEs. Journal of Industrial Information Integration, 16, 100107.

  6. Ghobakhloo, M., & Fathi, M. (2020). Corporate survival in Industry 4.0 era: The enabling role of lean-digitized manufacturing. Journal of Manufacturing Technology Management.

  7. Ghobakhloo, M., &Iranmanesh, M. (2021). Digital transformation success under Industry 4.0: A strategic guideline for manufacturing SMEs. Journal of Manufacturing Technology Management, 32(8), 1533–1556.

  8. Ghobakhloo, M., Iranmanesh, M., Vilkas, M., Grybauskas, A., & Amran, A. (2022). Drivers and barriers of Industry 4.0 technology adoption among manufacturing SMEs: A systematic review and transformation roadmap. Journal of Manufacturing Technology Management, 33(6), 1029–1058.

  9. Omrani, N., Rejeb, N., Maalaoui, A., Dabić, M., & Kraus, S. (2022). Drivers of digital transformation in SMEs. IEEE Transactions on Engineering Management.

  10. Tornatzky, L. G., & Fleischer, M. (1990). The Processes of Technological Innovation. Lexington Books.

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This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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