IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

Submit Research Paper
ISSN: 3108-1762 (Online)
webp (1)

By /
Plagiarism Passed
Peer reviewed
Open Access

A STUDY: AN ANALYSIS OF CONSUMER FINANCE AND BUY NOW PAY LATER (BNPL) SERVICES IN RELATION TO INDIAN FINANCIAL INSTITUTIONS

AUTHORS:
VANGA HARIPRASAD REDDY
Mentor
T SRIKANTH
Affiliation
Dept of MBA

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI: 10.55041/ijsmt.v2i8.088
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
DOWNLOAD ARTICLE REVIEW REPORT CITE THIS ARTICLE
Abstract
Buy Now Pay Later (BNPL) services have transformed consumer finance by providing convenient short-term digital credit through banks, NBFCs, and fintech platforms. This study examines consumer awareness, adoption factors, purchasing behaviour, repayment experience, satisfaction, and perceptions of BNPL services in relation to Indian financial institutions. Primary data were collected from 100 BNPL users through a structured questionnaire. Percentage analysis was used to interpret the selected responses. The findings indicate strong awareness, convenience-driven adoption, positive satisfaction, and generally regular repayment behaviour. However, concerns regarding hidden fees, overspending, penalties, and financial awareness highlight the need for transparent and responsible digital lending practices.

 

Keywords: Digital Credit, Financial Institutions, Buy Now Pay Later (BNPL), Consumer Finance, Consumer Behavior
Keywords
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 31 2026
Article Metrics
Article Views
18
PDF Downloads
2
HOW TO CITE
APA

MLA

Chicago

Copy

REDDY, V. H. (2026). A Study: An Analysis of Consumer Finance and Buy Now Pay Later (BNPL) Services in Relation to Indian Financial Institutions. International Journal of Science, Strategic Management and Technology, 02(8), 1-9. https://doi.org/10.55041/ijsmt.v2i8.088

REDDY, VANGA. "A Study: An Analysis of Consumer Finance and Buy Now Pay Later (BNPL) Services in Relation to Indian Financial Institutions." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i8.088.

REDDY, VANGA. "A Study: An Analysis of Consumer Finance and Buy Now Pay Later (BNPL) Services in Relation to Indian Financial Institutions." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.088.

References

  1. Consumer Financial Protection Bureau. (2022). Buy now, pay later: Market trends and consumer impacts. Consumer Financial Protection Bureau.

  2. Consumer Financial Protection Bureau. (2023). Consumer use of buy now, pay later: Insights from the CFPB Making Ends Meet Survey. Consumer Financial Protection Bureau.

  3. Cornelli, G., Gambacorta, L., & Pancotto, L. (2023). Buy now, pay later: A cross-country analysis. BIS Quarterly Review. Bank for International Settlements.

  4. Dong, Y., Hu, J., Huang, Y., Qiu, H., & Zhang, Y. (2025). The use and disuse of FinTech credit: When buy-now-pay-later meets credit reporting (BIS Working Papers No. 1239). Bank for International Settlements.

  5. Organisation for Economic Co-operation and Development. (2025). Supporting informed and safe use of short-term online credit and buy now pay later through digital financial literacy. OECD.

  6. Reserve Bank of India. (2022, September 2). Guidelines on digital lending (RBI/2022-23/111; DOR.CRE.REC.66/21.07.001/2022-23). Reserve Bank of India.

  7. Reserve Bank of India. (2024, August 8). Statement on developmental and regulatory policies. Reserve Bank of India.

  8. Sharma, & Verma. (2022). Consumer adoption of Buy Now Pay Later services among young Indian consumers. The uploaded project report identifies this study as relevant to BNPL adoption and consumer awareness.

  9. Reddy, & Kumar. (2023). Impact of Buy Now Pay Later services on consumer spending behaviour. The uploaded project report identifies this study as relevant to BNPL purchasing behaviour and repayment discipline.

  10. Patel, & Mehta. (2021). Customer satisfaction with digital lending services. The uploaded project report identifies this study as relevant to satisfaction, digital accessibility, fees, and grievance redressal.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
Indexed In
Similar Articles
Survey on Types of Pesticides and Insecticide use in Villages of Nagaur District
string(12) "Sunil Lamror" Lamror, S.et al.
(2026)
DOI: 10.55041/ijsmt.v2i6.028
A study on FinTech Adoption and Its Influence on Investment Behaviour of Women Mutual Fund Investors
string(15) "Dr. Chaitra K S" S, D. C. K.et al.
(2026)
DOI: 10.55041/ijsmt.v2i6.074
Treatment of Textile Industry Wastewater using Coagulation and Flocculation Process to Meet the Discharge Standards
string(12) "Manish Kumar" Kumar, M.
(2026)
DOI: 10.55041/ijsmt.v2i6.094
Back to Volume 02, Issue 8
Scroll to Top