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International Journal of Science, Strategic Management and Technology

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A STUDY ON CUSTOMER AWARENESS TOWARDS MUTUAL FUND INVESTMENTS: A STUDY WITH REFERENCE TO HDFC MUTUAL FUND

AUTHORS:
RAJ RATAN
Mentor
DR SEEMA NAAZNEEN
Affiliation
Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad
DOI: 10.55041/ijsmt.v2i8.008
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
Customer awareness plays a significant role in influencing investment decisions in mutual funds. This study examines the level of customer awareness towards mutual fund investments with reference to HDFC Mutual Fund. It evaluates investors' understanding of mutual fund products, information sources, risk-return perception, financial literacy, and customer satisfaction. The study adopts a descriptive research design using primary and secondary data collected from 100 respondents through a structured questionnaire. The findings indicate that customers possess satisfactory awareness of mutual fund investments and consider financial literacy and professional guidance essential for making informed investment decisions. Enhanced awareness programmes can further strengthen investor participation and financial planning.

 

 
Keywords
Customer Awareness Mutual Fund Investments HDFC Mutual Fund Financial Literacy Investment Behaviour
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 05 2026
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RATAN, R. (2026). A Study on Customer Awareness Towards Mutual Fund Investments: A Study with Reference to HDFC Mutual Fund. International Journal of Science, Strategic Management and Technology, 02(8), 1-9. https://doi.org/10.55041/ijsmt.v2i8.008

RATAN, RAJ. "A Study on Customer Awareness Towards Mutual Fund Investments: A Study with Reference to HDFC Mutual Fund." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i8.008.

RATAN, RAJ. "A Study on Customer Awareness Towards Mutual Fund Investments: A Study with Reference to HDFC Mutual Fund." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.008.

References

  1. Gupta, O. P., & Sehgal, S. (2000). Investment behaviour and mutual fund awareness in India. Finance India, 14(2), 577–590.

  2. Kaur, M., & Jain, R. (2014). Customer awareness and investment behaviour towards mutual funds. International Journal of Management Research, 5(3), 45–56.

  3. Mishra, A. (2005). Financial literacy and retail investor behaviour in mutual funds. Indian Journal of Finance, 1(2), 28–35.

  4. Sharpe, W. F. (1966). Mutual fund performance. The Journal of Business, 39(1), 119–138.

  5. Treynor, J. L. (1965). How to rate management of investment funds. Harvard Business Review, 43(1), 63–75.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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