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International Journal of Science, Strategic Management and Technology

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ISSN: 3108-1762 (Online)
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A STUDY ON CUSTOMER SATISFACTION OF ELECTRIC SCOOTERS WITH SPECIAL REFERENCE TO WOMEN CUSTOMERS IN URBAN AREAS

AUTHORS:
Mary Abraham
Mentor
Dr.K.Selvaraj
Affiliation

Scholar Mahendra Arts and Science College Tiruchengode, Namakkal Dt. Tamilnadu. South India


Associate Professor & Head,PG & Research Department of Commerce,Mahendra Arts and Science College[Autonomous],Tiruchengode, Namakkal Dt. Tamilnadu, South India

CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

India is a land of traditions and customs. These customs and traditions loaded society have a strong control over women and their living conditions. For a long time, women were forced to be at home and restricted to lead a home maker life by assisting family members and rising the children. Thanks to the reformers and education activists along with government initiatives more women started going to schools, colleges and work. Finally modern cities have record number of women going to work. These working women as well as the home makers depend more on the personal transportation rather than the public or group transportation options. As the Women started depending on the two wheelers for their personal as well as official purposes, there is huge rise in demand and consumption of the petrol two wheelers. This has led to a huge pollution addition to the existing air pollution and sound pollution. The innovation of electric scooters has helped a lot to women customers with its easy-to-handle comfort and non-dependence on traditional fuel have really attracted women customers. But there has to be some more knowledge and advancement is due to make the electric scooters a great reliable two-wheeler for women. The researcher wants to throw light on the factors that influence the satisfaction of women two-wheeler users and also lapses in the electric two wheelers which are remaining as a hurdle for its progress in Indian two-wheeler market.

Keywords
Electric Scooters women customers Air Pollution Demand Consumption
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Abraham, M. (2026). A Study on Customer Satisfaction of Electric Scooters with Special Reference to Women Customers in Urban Areas. International Journal of Science, Strategic Management and Technology, Volume 10(01). https://doi.org/10.55041/ijsmt.v2i2.005

Abraham, Mary. "A Study on Customer Satisfaction of Electric Scooters with Special Reference to Women Customers in Urban Areas." International Journal of Science, Strategic Management and Technology, vol. Volume 10, no. 01, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i2.005.

Abraham, Mary. "A Study on Customer Satisfaction of Electric Scooters with Special Reference to Women Customers in Urban Areas." International Journal of Science, Strategic Management and Technology Volume 10, no. 01 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i2.005.

References

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3. Muhammad Yousaf Iqbal, Tie Wang, Guoxing Li, Dongdong Chen, Mohammad Mahbubur Al-Nehari


A Study of Advanced Efficient Hybrid Electric Vehicles, Electric Propulsion and Energy Source


Journal of Power and Energy Engineering Vol.10 No.7, July 22, 2022


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5. Gopal, A.R., Park, W.Y., Witt, M. and Phadke, A. (2018) Hybrid-and Battery-Electric Vehicles Offer Low-Cost Climate Benefits in China. Transportation Research Part D: Transport and Environment, 62, 362-371.
https://doi.org/10.1016/j.trd.2018.03.014


6. Dr.K.Selvaraju, Mr.C.S.Darshan, Mr.S.Dharmeshwaran, Mr.S.Dileepkumar(2021). A Study on Customer Satisfaction on Electric Vehicle Buying, Shodhsamhita :Journal of Fundamental &Comparative Research Vol. vii, no. 12(iv) : 2021issn: 2277-7067 journal of kavi kula guru kalidas sanskrit university, ramtek page | 19


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This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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