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International Journal of Science, Strategic Management and Technology

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A STUDY ON FINTECH ADOPTION AND ITS INFLUENCE ON INVESTMENT BEHAVIOUR OF WOMEN MUTUAL FUND INVESTORS

AUTHORS:
Dr. Chaitra K S
Prof. Subramannyya R
Mentor
Affiliation
MBA Programme, Davangere, Karnataka, India
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
The rapid growth of Financial Technology (FinTech) has transformed the investment landscape by making financial services more accessible, convenient, and technology-driven. Among various investment avenues, mutual funds have gained significant popularity among women investors due to their flexibility, diversification, and ease of investment through digital platforms. This study examines the adoption of FinTech and its influence on the investment behavior of women mutual fund investors. The research focuses on understanding how FinTech applications such as mobile investment apps, online trading platforms, digital payment systems, robo-advisory services, and internet banking affect investment decisions, risk perception, investment frequency, and financial awareness among women investors. The study also analyzes the factors influencing FinTech adoption, including ease of use, perceived usefulness, security, convenience, trust, and technological awareness. Primary data is collected from women mutual fund investors using a structured questionnaire, and appropriate statistical tools are applied for analysis. The findings of the study are expected to reveal that FinTech adoption positively influences investment participation, financial confidence, and decision-making efficiency among women investors. The study highlights the growing role of digital financial technologies in encouraging financial inclusion and investment awareness among women. The research concludes that FinTech has become an important driver in shaping modern investment behavior and empowering women investors by providing accessible, transparent, and user-friendly investment solutions. The study may be useful for financial institutions, mutual fund companies, policymakers, and FinTech firms in developing strategies to improve digital investment adoption among women investors.
Keywords
 FinTech  Mutual Funds  Women Investors  Investment Behaviour  Financial Technology
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S, C. K. & R, S. (2026). A study on FinTech Adoption and Its Influence on Investment Behaviour of Women Mutual Fund Investors. International Journal of Science, Strategic Management and Technology, 02(6). https://doi.org/10.55041/ijsmt.v2i6.074

S, Chaitra, and Subramannyya R. "A study on FinTech Adoption and Its Influence on Investment Behaviour of Women Mutual Fund Investors." International Journal of Science, Strategic Management and Technology, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i6.074.

S, Chaitra, and Subramannyya R. "A study on FinTech Adoption and Its Influence on Investment Behaviour of Women Mutual Fund Investors." International Journal of Science, Strategic Management and Technology 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i6.074.

References

  1. Arner, D. W., Barberis, J., & Buckley, R. P. (2015). The Evolution of FinTech: A New Post-Crisis Paradigm. Georgetown Journal of International Law, 47(4), 1271–1319.

  2. Vijaya Banu, & Venkatesa Kumar, M. (2020). Investment Behavior of Women Investors towards Mutual Funds. International Journal of Research and Analytical Reviews, 7(2), 245–252.

  3. Lee, I., & Shin, Y. J. (2018). FinTech: Ecosystem, Business Models, Investment Decisions, and Challenges. Business Horizons, 61(1), 35–46.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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