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A STUDY ON IMPACT OF SOCIAL MEDIA ON INVESTMENT DECISIONS WITH REFERENCE TO GOVERNMENT EMPLOYEES IN TELANGANA

AUTHORS:
GUDA SAIMEETH
Mentor
M SURESH
Affiliation
Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI: 10.55041/ijsmt.v2i8.028
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
Social media has emerged as an influential source of financial information, significantly affecting the investment decisions of individuals across different occupational groups. Telangana government employees increasingly rely on platforms such as YouTube, WhatsApp, Facebook, Instagram, Telegram, LinkedIn, and X to access market updates, investment advice, financial education, and expert opinions. This study examines the influence of social media on investment awareness, financial literacy, risk perception, and investment decision-making among government employees in Telangana. It also evaluates the benefits of digital financial communication and the challenges associated with misinformation, fraudulent investment schemes, and unreliable online advice. The findings indicate that social media positively enhances financial awareness when investors verify information through credible sources before making investment decisions.

 

 
Keywords
Social Media Investment Decisions Financial Literacy Government Employees Telangana Investor Behaviour.
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 07 2026
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SAIMEETH, G. (2026). A Study on Impact of Social Media on Investment Decisions with Reference to Government Employees in Telangana. International Journal of Science, Strategic Management and Technology, 02(8), 1-9. https://doi.org/10.55041/ijsmt.v2i8.028

SAIMEETH, GUDA. "A Study on Impact of Social Media on Investment Decisions with Reference to Government Employees in Telangana." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i8.028.

SAIMEETH, GUDA. "A Study on Impact of Social Media on Investment Decisions with Reference to Government Employees in Telangana." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.028.

References

  1. Bhatia, R., & Thomas, J. (2023). Social media usage and investment behaviour among government employees. International Journal of Financial Studies, 11(2), 84–98.

  2. Chaudhary, P., & Rao, S. (2023). Social media communication and investor behaviour during market volatility. Journal of Behavioural Finance, 15(1), 52–67.

  3. Patel, D., & Mehta, R. (2021). Financial literacy and social media influence on investment decisions. International Journal of Finance and Economics, 10(3), 112–126.

  4. Sharma, V., & Gupta, P. (2022). Impact of social media on retail investors in India. Journal of Investment Research, 18(2), 35–49.

  5. Singh, R., & Arora, K. (2024). Financial influencers and digital investment education: Evidence from India. International Journal of Digital Finance, 9(1), 71–86.

  6. Verma, S., & Nair, M. (2022). Social media and financial literacy among individual investors. Journal of Financial Education, 14(4), 91–107.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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