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International Journal of Science, Strategic Management and Technology

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A STUDY ON STRATEGIES FOR RETAINING EMPLOYEES IN THE INDIAN BANKING INDUSTRY: A STUDY WITH REFERENCE TO HDFC BANK

AUTHORS:
PURAMOLLA PRIYANKA
Mentor
DR SEEMA NAAZNEEN
Affiliation
Dept of MBA,

Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad
DOI: 10.55041/ijsmt.v2i8.007
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
Employee retention has become a strategic priority in the Indian banking industry due to increasing competition, technological advancements, and changing workforce expectations. This study examines the employee retention strategies adopted by HDFC Bank and evaluates their influence on employee satisfaction, organizational commitment, and workforce stability. The research is based on primary and secondary data collected from 100 employees through a structured questionnaire. The findings reveal that competitive compensation, career development opportunities, leadership support, employee recognition, training programmes, and work-life balance significantly influence employee retention. The study concludes that effective retention strategies enhance employee loyalty, organizational performance, and sustainable growth.

 

 
Keywords
Employee Retention HDFC Bank Banking Industry Employee Satisfaction Organizational Commitment
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 31 2026
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PRIYANKA, P. (2026). A Study on Strategies for Retaining Employees in the Indian Banking Industry: A Study with Reference to HDFC Bank. International Journal of Science, Strategic Management and Technology, 02(8), 1-9. https://doi.org/10.55041/ijsmt.v2i8.007

PRIYANKA, PURAMOLLA. "A Study on Strategies for Retaining Employees in the Indian Banking Industry: A Study with Reference to HDFC Bank." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i8.007.

PRIYANKA, PURAMOLLA. "A Study on Strategies for Retaining Employees in the Indian Banking Industry: A Study with Reference to HDFC Bank." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.007.

References

  1. Arora, S., & Kumar, R. (2020). Employee retention strategies in the Indian banking sector. International Journal of Human Resource Studies, 10(2), 112–126.

  2. Baruah, M., & Das, P. (2013). Employee retention: A review of literature. Journal of Business and Management, 14(2), 8–16.

  3. Herzberg, F. (1959). The motivation to work (2nd ed.). John Wiley & Sons.

  4. Mobley, W. H. (1977). Intermediate linkages in the relationship between job satisfaction and employee turnover. Journal of Applied Psychology, 62(2), 237–240.

  5. Price, J. L., & Mueller, C. W. (1981). Professional turnover: The case for nurses. SP Medical & Scientific Books.


 
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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