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ANALYSIS OF POST PANDEMIC CONSUMER BEHAVIOUR IN INDIA

AUTHORS:
Aditya Jarare
Akshaya Morey
Mentor
Affiliation
Trinity Institute of Management & Research, Kondhawa, Pune -411048
DOI: 10.55041/ijsmt.v2i8.016
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
The COVID-19 pandemic significantly altered consumer behaviour in India, reshaping spending priorities, brand perceptions, and digital adoption. This study examines key post-pandemic shifts such as increased online shopping, heightened focus on health and hygiene, preference for trusted and value-driven brands, and rising interest in sustainable consumption. Using secondary data and primary survey insights, the research highlights changing attitudes across demographics and product categories. The findings offer strategic implications for marketers adapting to a more digital, cautious, and value-conscious Indian consumer landscape.

 
Keywords
Market Research Consumer Behaviour Data Analysis.
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 19 2026
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Jarare, A. & Morey, A. (2026). Analysis of Post Pandemic Consumer Behaviour in India. International Journal of Science, Strategic Management and Technology, 02(8), 1-9. https://doi.org/10.55041/ijsmt.v2i8.016

Jarare, Aditya, and Akshaya Morey. "Analysis of Post Pandemic Consumer Behaviour in India." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i8.016.

Jarare, Aditya, and Akshaya Morey. "Analysis of Post Pandemic Consumer Behaviour in India." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.016.

References

  1. International Journal of All Research Education & Scientific Methods


An ISO Certified Peer-Reviewed Journal

https://www.ijaresm.com/consumer-behavior-in-the-post-pandemic-era-with-reference-to-india

2.International Journal for Multidisciplinary Researchhttpshttps://papers.ssrn.com/sol3/papers.cfm?abstract_id=5319735

  1. AN ANALYSIS OF BUYING BEHAVIOUR


OF INDIAN CONSUMERS DURING THE

PANDEMIC COVID-19

Aishwarya Yadav*, Mohd. Hanif**

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5319735

  1. How the Pandemic Did—and Didn’t—Change Indian Consumers


By Aparna Bharadwaj, Kanika Sanghi, Nimisha Jain, and Ankur Jain

BCG

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5319735https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5319735

 
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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