Artificial Intelligence (AI) is increasingly being used in advertising through virtual influencers, digital avatars, and AI-generated personalities. This study examines the impact of AI-generated likenesses on brand credibility in India and explores consumer awareness, perception, and trust toward AI-based advertisements. The study is based on primary data collected from 100 respondents using a structured questionnaire. Percentage analysis and graphical techniques were used to analyze the data. The findings indicate that consumers are generally aware of AI-generated advertisements and consider them innovative. However, concerns regarding authenticity, transparency, and ethical use continue to influence consumer trust and brand credibility. The study concludes that while AI-generated likenesses offer significant opportunities for creativity and marketing innovation, brands must ensure transparency and responsible implementation to maintain consumer trust and strengthen brand credibility.