IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

ISSN: 3108-1762 (Online)
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CORPORATE SOCIAL RESPONSIBILITY AND DIGITAL MARKETING

AUTHORS:
Balram Yadav
Mentor
Dr. Mehak Arora
Affiliation
Quantum University, Roorkee, Uttarakhand
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract
Corporate Social Responsibility (CSR) has emerged as a pivotal element of modern business strategy, while digital marketing has transformed the way organizations communicate with their stakeholders. This research paper examines the intersection of CSR and digital marketing, exploring how companies leverage digital platforms to communicate, promote, and amplify their CSR initiatives to a global audience. Through a review of secondary data, academic literature, and industry reports covering the period 2020 to 2025, the study analyzes the impact of CSR-driven digital marketing campaigns on brand equity, consumer trust, and organizational reputation. The findings indicate that companies that authentically integrate CSR into their digital marketing strategies experience higher consumer engagement, stronger brand loyalty, and improved financial performance. Furthermore, the paper identifies challenges such as greenwashing, digital divide, and measurement difficulties that organizations must address to maximize the effectiveness of CSR-oriented digital marketing. The study concludes by proposing a strategic framework for aligning CSR communication with digital marketing objectives to achieve sustainable competitive advantage.
Keywords
Corporate Social Responsibility Digital Marketing Brand Equity Consumer Trust Sustainability CSR Communication Social Media
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Yadav, B. (2026). Corporate Social Responsibility and Digital Marketing. International Journal of Science, Strategic Management and Technology, 02(6). https://doi.org/10.55041/ijsmt.v2i6.032

Yadav, Balram. "Corporate Social Responsibility and Digital Marketing." International Journal of Science, Strategic Management and Technology, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i6.032.

Yadav, Balram. "Corporate Social Responsibility and Digital Marketing." International Journal of Science, Strategic Management and Technology 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i6.032.

References

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  11. KPMG. (2022). Big shifts, small steps: Survey of sustainability reporting. KPMG International.

  12. KPMG. (2025). ESG and employee engagement trends report. KPMG.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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