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International Journal of Science, Strategic Management and Technology

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ISSN: 3108-1762 (Online)
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E-COMMERCE PLATFORM WITH RECOMMENDATION ENGINE

AUTHORS:
Arjun K. Malhotra
Mentor
Dr.Pranav A. Kulkarni
Affiliation

Department of Mechanical Engineering,
Apex Institute of Engineering & Technology, India

CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

The rapid growth of online commerce has transformed how businesses interact with customers, pushing innovation in personalized shopping experiences. An e-commerce platform with an integrated recommendation engine significantly enhances user engagement, drives sales, and improves customer retention by offering personalized product suggestions. This research article explores the design, development, and implementation of an e-commerce platform equipped with a state-of-the-art recommendation engine using collaborative filtering, content-based filtering, and hybrid approaches. Key contributions include the architecture of the platform, algorithmic choices, system evaluation, and discussion on scalability and performance metrics. Experimental results demonstrate that integrating recommendation systems can improve click-through ratings (CTR), conversion rates, and average order values. The article includes methodological frameworks, comparative analysis, and design patterns for practitioners and researchers planning to adopt or improve recommendation systems in e-commerce. The platform leverages user behavior data and product attributes to generate accurate and relevant recommendations in real time. Emphasis is placed on optimizing algorithm efficiency to handle large-scale data and ensure seamless user experience. Additionally, the system incorporates feedback mechanisms to continuously refine recommendation quality and adapt to evolving user preferences.

Keywords
E-Commerce Platform; Recommendation Engine; Collaborative Filtering; Content-Based Filtering; Hybrid Recommender System; Customer Personalization; Machine Learning; User Behavior Analytics; System Architecture; Big Data.
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Malhotra, A. K. (2026). E-Commerce Platform with Recommendation Engine. International Journal of Science, Strategic Management and Technology, 02(01), 1-9. https://doi.org/10.55041/ijsmt.v2i1.001

Malhotra, Arjun. "E-Commerce Platform with Recommendation Engine." International Journal of Science, Strategic Management and Technology, vol. 02, no. 01, 2026, pp. 1-9. doi:https://doi.org/10.55041/ijsmt.v2i1.001.

Malhotra, Arjun. "E-Commerce Platform with Recommendation Engine." International Journal of Science, Strategic Management and Technology 02, no. 01 (2026): 1-9. https://doi.org/https://doi.org/10.55041/ijsmt.v2i1.001.

References

1.       Burke, R. (2002). Hybrid Recommender Systems: Survey and Experiments. User Modeling and User-Adapted Interaction.


2.       Resnick, P., & Varian, H. R. (1997). Recommender Systems. Communications of the ACM.


3.       Aggarwal, C. C. (2016). Recommender Systems: The Textbook. Springer.


4.       Ricci, F., Rokach, L., & Shapira, B. (2015). Recommender Systems Handbook. Springer.


5.       Shani, G., & Gunawardana, A. (2011). Evaluating Recommendation Systems. Recommender Systems Handbook.


6.       Shaikh, S., Rathi, S., & Janrao, P. (2017, January 1). Recommendation System in E-Commerce Websites: A Graph Based Approached. https://doi.org/10.1109/iacc.2017.0189


7.       Fu, L., & Ma, X. (2021). An Improved Recommendation Method Based on Content Filtering and Collaborative Filtering. Complexity, 2021(1), 1–11. https://doi.org/10.1155/2021/5589285


8.       Li, X., & Li, D. (2019). An Improved Collaborative Filtering Recommendation Algorithm and Recommendation Strategy. Mobile Information Systems, 2019, 1–11. https://doi.org/10.1155/2019/3560968


9.       Liu, L. (2022). e-Commerce Personalized Recommendation Based on Machine Learning Technology. Mobile Information Systems, 2022, 1–11. https://doi.org/10.1155/2022/1761579


10.    Xu, K., Zhou, H., Zheng, H., Zhu, M., & Xin, Q. (2024). Intelligent Classification and Personalized Recommendation of E-commerce Products Based on Machine Learning. https://doi.org/10.48550/arxiv.2403.19345

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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