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FINANCIAL LITERACY AS A CATALYST FOR WOMEN’S WEALTH BUILDING: A MEDIATION STUDY OF SAVING BEHAVIOUR AMONG WORKING GEN Z WOMEN IN INDIA

AUTHORS:
Yantapalli BhagyaLatha
Mentor
Prof. P.Uma Maheswari Devi
Affiliation
DCMS, Adikavi Nannaya University, Rajamahendravaram

 
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

This study examines a mediation role of saving behavior in the relationship between financial literacy and investing behavior in a sample size of 200 Gen Z women in employment in Andhra Pradesh, India. With the help of PLS-SEM methodology using Human Capital Theory and the Theory of Planned Behavior, the research paper shows that financial literacy has significant influence on the saving behavior (β = 0.622, p < 0.001), which leads to investment behavior (β = 0.685, p < 0.001). The mediation analysis indicates that 52 percent of the total impact of financial literacy on investment behavior can be attributed to saving behavior (indirect effect β = 0.426, p = 0.001). This proves that learning and doing are connected sequentially. The findings indicate that investment decision is directly influenced by financial literacy (β = 0.386), and the indirect impact via the systematic saving patterns is equally significant. These findings highlight the need to have holistic approaches to treatment that deal with cognitive and behavioral components to enhance the economic potential of women. The research offers empirical data to develop policies that would boost financial inclusion in digitally-receptive but economically- settled young women in emerging economies.

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BhagyaLatha, Y. (2026). Financial Literacy as a Catalyst for Women’s Wealth Building: A Mediation Study of Saving Behaviour Among Working Gen Z Women in India. International Journal of Science, Strategic Management and Technology, 02(03). https://doi.org/10.55041/ijsmt.v2i3.118

BhagyaLatha, Yantapalli. "Financial Literacy as a Catalyst for Women’s Wealth Building: A Mediation Study of Saving Behaviour Among Working Gen Z Women in India." International Journal of Science, Strategic Management and Technology, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i3.118.

BhagyaLatha, Yantapalli. "Financial Literacy as a Catalyst for Women’s Wealth Building: A Mediation Study of Saving Behaviour Among Working Gen Z Women in India." International Journal of Science, Strategic Management and Technology 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i3.118.

References
1.Abdul Ghafoor, M., & Akhtar, S. (2024). Family financial socialization and its impact on Gen Z financial well-being: Evidence from emerging economies. Journal of Family and Economic Issues, 45(2), 312-328. https://doi.org/10.1007/s10834-023-09912-4Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T

2.Angel One Limited. (2024). Gen Z saving and investment patterns in India. https://www.angelone.in/

3.Bansal, R., & Kaur, M. (2024). Bridging the gender gap in financial literacy: Evidence from rural and urban India. International Journal of Social Economics, 51(3), 423-441. https://doi.org/10.1108/IJSE-08-2023-0542

4.Becker, G. S. (1964). Human capital: A theoretical and empirical analysis, with special reference to education. University of Chicago Press.

5.Bucher-Koenen, T., Lusardi, A., Alessie, R., & van Rooij, M. (2021). Fearless woman: Financial literacy and stock market participation. NBER Working Paper Series, No. 28723. National Bureau of Economic Research. https://doi.org/10.3386/w28723

6.Choudhary, K., & Kamboj, S. (2017). Saving behavior and financial well-being: Development and validation of a measurement scale. International Journal of Bank Marketing, 35(2), 220-244. https://doi.org/10.1108/IJBM-05-2016-0062

7.DSP Winvestor Pulse Study. (2024). Women's investment decision-making patterns in India. https://www.dspim.com

8.Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115-135. https://doi.org/10.1007/s11747-014- 0403-8

9.Humanity Welfare Council. (2024). Gender economic disparities in India: A comprehensive report on wage gaps and unpaid labor. New Delhi: Humanity Welfare Council Research Institute.

10.Lusardi, A., & Mitchell, O. S. (2011). Financial literacy around the world: An overview. Journal of Pension Economics and Finance, 10(4), 497-508. https://doi.org/10.1017/S1474747211000448
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This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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