NEGATIVE EFFECTS OF SOCIAL MEDIA IN E-COMMERCE:CONSUMER TRUST, FRAUD, AND DIGITAL DECEPTION
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Social media platforms are thus critical to the modern e-commerce journey, in awareness, discovery to purchase intent, across almost every category for products. This has resulted in a vast array of negative externalities that undermine the integrity of online marketplaces. The adverse effects of social media on e-commerce including fake reviews, misleading advertisements, influencer-backed deception, scam proliferation, and consumer trust.
Using a mixed-method research design, 31 respondents were surveyed using a structured, closed-ended questionnaire via Google Forms. The respondents were mostly social media users who regularly make online purchases. The quantitative data was analysed using frequency distributions, and the interpretation of findings was against reference to a wide range of existing academic literature in the fields of digital marketing, consumer behaviour, and online trust.
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Singh, K. B. (2026). Negative Effects of Social Media in E-Commerce:Consumer Trust, Fraud, and Digital Deception. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i4.461
Singh, Kshetrimayum. "Negative Effects of Social Media in E-Commerce:Consumer Trust, Fraud, and Digital Deception." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.461.
Singh, Kshetrimayum. "Negative Effects of Social Media in E-Commerce:Consumer Trust, Fraud, and Digital Deception." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.461.
References
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