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International Journal of Science, Strategic Management and Technology

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ROLE OF MUTUAL FUND ADVISORS IN INFLUENCING INVESTMENT DECISION

AUTHORS:
S. Naveen
Mentor
R Surendher
Affiliation
Department of Management Studies, Jerusalem College of Engineering, Chennai,Tamil Nadu, India
DOI: 10.55041/ijsmt.v2i4.003
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

This study examines the role of mutual fund advisors in influencing investor decisions. Despite the availability of online platforms, many investors depend on advisors for guidance in selecting suitable funds and managing risk.


Advisors help investors understand investment options, make informed choices, and stay committed during market fluctuations. The study concludes that mutual fund advisors play an important role in shaping investor behavior and investment decisions.

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Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 04
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Apr 02 2026
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Naveen, S. (2026). Role of Mutual Fund Advisors in Influencing Investment Decision. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i4.003

Naveen, S.. "Role of Mutual Fund Advisors in Influencing Investment Decision." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.003.

Naveen, S.. "Role of Mutual Fund Advisors in Influencing Investment Decision." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.003.

References
1.Sharma, “Impact of Mutual Fund Advisors on Retail Investment Decisions,” International Journal of Finance and Economics, vol. 6, no. 245–52, 2018.

2.Kumar and A. Singh, “Role of Trust and Communication in Investment Decisions,” Journal of Financial Services Research, vol. 8, no. 1, pp. 23–30, 2020.

3.Patel, “Influence of Financial Advisors on Investment Behaviour of Investors,” International Journal of Management Studies, vol. 9, no. 3, pp. 67–74, 2021
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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