The Psychology of Instant Gratificationand its Impact on Sustainable Human Development

Charlie, Alwyn T; MS, Tejas; Garg, Sidharth; Kumar, Ronit

doi:https://doi.org/10.55041/ijsmt.v2i3.288

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THE PSYCHOLOGY OF INSTANT GRATIFICATIONAND ITS IMPACT ON SUSTAINABLE HUMAN DEVELOPMENT

AUTHORS:

Alwyn T Charlie

Tejas MS

Sidharth Garg

Ronit Kumar

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Affiliation

DOI: 10.55041/ijsmt.v2i3.288

CC BY 4.0 License:

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Abstract

We live in an era of immediacy. Within seconds, we can stream a film, receive a package, connect with someone on the other side of the world, or scroll through hundreds of social media posts. This extraordinary convenience, while a product of genuine human ingenuity, has quietly reshaped the way we think, feel, and make decisions. At the heart of this transformation is a deceptively simple psychological phenomenon: instant gratification.

Instant gratification refers to the human tendency to seek immediate pleasure or reward rather than waiting for a more meaningful, longer-term benefit. While this impulse is not new — it is deeply wired into our evolutionary biology — the modern digital environment has amplified it to an unprecedented degree. The constant availability of stimulation, feedback, and reward has made patience feel unnatural and effort feel unnecessary.

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This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.

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