The rapid development of digital technology has significantly transformed the financial services sector, particularly through the emergence of financial technology (fintech) applications. These applications provide convenient platforms for digital payments, banking services, expense tracking and investment management. Among students, the increasing use of FinTech apps has created opportunities to improve financial knowledge and practical money management skills. Financial literacy is an essential life skill that enables individuals to make informed financial decisions related to saving, spending, budgeting, and investing in financial markets. This study examines the role of FinTech applications in enhancing students’ financial literacy in 2025. This study focuses on understanding students’ awareness, usage patterns, and perceptions of FinTech platforms. Primary data were collected from students using structured questionnaires. Statistical tools such as percentage analysis, chi-square test, rank analysis, and ANOVA were used for data analysis. The findings indicate that the regular use of FinTech applications positively influences students’ financial behavior and awareness of financial management practices. FinTech apps help students track their expenses, manage their budgets, and understand digital financial services. The study also identified certain challenges, including limited knowledge of financial risks and security concerns. Despite these challenges, FinTech platforms contribute to improving practical financial learning for students. This study highlights the importance of integrating digital financial tools into financial education programs. Such integration can strengthen students’ financial decision-making skills. Overall, FinTech applications play a significant role in promoting financial literacy within the digital economy.