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International Journal of Science, Strategic Management and Technology

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AN EMPIRICAL STUDY ON PACKAGING CUSTOMIZATION, DELIVERY TIMELINESS AND PRODUCT DAMAGE RATES IN LOGISTICS INDUSTRY

AUTHORS:
Nisitha Niroza K
Mentor
Dr. P. Shanmugha Priya
Affiliation
Kumaraguru School of Business, Coimbatore, Tamil Nadu, India
DOI: 10.55041/ijsmt.v2i3.115
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

In the rapidly evolving logistics industry, packaging customization and delivery timeliness play a crucial role in ensuring product safety and customer satisfaction. This study examines the relationship between customized packaging, delivery timeliness, and product damage rates, with the objective of identifying factors that influence damage during transit and suggesting effective measures to improve delivery performance. The research focuses on the logistics sector in India and uses a quantitative, cross-sectional research design. Data were collected from 117 respondents through structured questionnaires and supported by logistics records. Customized packaging and delivery timeliness were treated as independent variables, while product damage rate was considered the dependent variable.


Statistical analysis, including correlation, regression, and One-Way ANOVA, revealed that packaging material has a significant influence on product damage. The findings indicate that poor packaging quality and delivery delays increase the likelihood of product damage, while effective customization and timely delivery significantly reduce losses and improve operational efficiency. The study also highlights the importance of proper handling practices, coordination among logistics teams, and the use of suitable delivery modes in minimizing damage. Based on the results, the study suggests adopting high-quality and customized packaging materials, improving delivery scheduling and coordination, implementing real-time tracking technologies, and providing proper training for logistics personnel

Keywords
Packaging Customization Delivery Timeliness Product Damage Rate Packaging Material Product Handling Delivery Performance.
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 03
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Mar 16 2026
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K, N. N. (2026). An Empirical Study on Packaging Customization, Delivery Timeliness and Product Damage Rates in Logistics Industry. International Journal of Science, Strategic Management and Technology, 02(03). https://doi.org/10.55041/ijsmt.v2i3.115

K, Nisitha. "An Empirical Study on Packaging Customization, Delivery Timeliness and Product Damage Rates in Logistics Industry." International Journal of Science, Strategic Management and Technology, vol. 02, no. 03, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i3.115.

K, Nisitha. "An Empirical Study on Packaging Customization, Delivery Timeliness and Product Damage Rates in Logistics Industry." International Journal of Science, Strategic Management and Technology 02, no. 03 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i3.115.

References
1.Arif, M., & Latha, S. (2019). Packaging Failure and Its Consequences on Product Damage Rates in the FMCG Manufacturing Sector. Asia Pacific Journal of Industrial Management.

2.Babu, A., & Soundarya, V. (2023). Customized Packaging Strategies to Minimize Product Returns in Industrial Manufacturing. International Journal of Supply Chain Optimization.

3.Banerjee, S., & Joseph, K. (2024). Impact of Delivery Timeliness on Rework and Waste Generation in Precision Manufacturing. International Review of Industrial Engineering.

4.Harini, T., & Choudhary, V. (2021). Customized Packaging as a Lean Tool for Reducing Defects in Component Manufacturing. Journal of Lean Production Studies.

5.Kumar, L. S., & Devi, M. (2020). Quantitative Assessment of Delivery Timeliness and Product Damage in Supply Operations of a Machinery Manufacturer. Indian Journal of Operations Research.

6.Menon, P. S., & Sharma, R. (2022). Relationship Between Logistics Timeliness and Packaging Integrity in Electronics Manufacturing. Journal of Applied Logistics and Production.

7.Narang, D., & Balaji, M. (2022). Effect of Packaging Design on Product Integrity During Domestic Transit in Heavy Engineering Goods. Indian Journal of Manufacturing Systems.

8.Raghavendra Rao, K., & Devi Priya, P. (2023). Influence of Customized Packaging on Material Handling Efficiency in Manufacturing Units. Journal of Operations and Industrial Management.

9.Subramanian, N., & Patel, R. (2020). Optimizing Packaging Parameters for Fragile Goods in Manufacturing Distribution. Journal of Manufacturing Science and Logistics.

10.Verma, A., & Rajesh, J. (2021). Delivery Timeliness and Its Correlation with Product Quality in Automotive Component Manufacturing. International Journal of Production and Supply Chain Research.
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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