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International Journal of Science, Strategic Management and Technology

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AN ANALYTICAL STUDY OF SUPPLY CHAIN MANAGEMENT AND DISTRIBUTION CHANNEL IN BRITANNIA INDUSTRY

AUTHORS:
Rahul Bramhane
Mentor
Prof.Shirsath Y.S
Affiliation
Dept.MBA in Operation and supply chain management Sunitatai Eknathrao Dhakane College of Management, Shevgaon, Ahilyanagar, MH Savitribai Phule Pune University , Maharashtra.
DOI: 10.55041/ijsmt.v2i3.386
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract

In the fast-moving consumer goods (FMCG) sector, supply chain efficiency is a critical determinant of organizational success. This research paper presents an in-depth analytical study of the supply chain management (SCM) practices and distribution channel strategies of Britannia Industries in the Pune region. The study evaluates procurement, production, inventory management, logistics, and distribution efficiency using both qualitative and analytical approaches. It identifies key operational challenges such as demand variability, inventory imbalance, and transportation inefficiencies. The research concludes with strategic recommendations emphasizing digital transformation, data-driven decision-making, and supply chain optimization

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PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 04
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Apr 03 2026
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Bramhane, R. (2026). An Analytical Study of Supply Chain Management and Distribution Channel in Britannia Industry. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i3.386

Bramhane, Rahul. "An Analytical Study of Supply Chain Management and Distribution Channel in Britannia Industry." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i3.386.

Bramhane, Rahul. "An Analytical Study of Supply Chain Management and Distribution Channel in Britannia Industry." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i3.386.

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Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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