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International Journal of Science, Strategic Management and Technology

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ISSN: 3108-1762 (Online)
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BEYOND LANGUAGE: MULTILINGUAL SENTIMENT ANALYSIS FOR CODE-MIXED E-COMMERCE REVIEWS

AUTHORS:
Tejaswini S. Pawar
Pratiksha A. Bhamare
Lakshana H. Bachhav
Vaishnavi R. Patole
Asmita S. Pawar
Mentor
Affiliation
Information Technology Department, MVPS’s KBTCOE, Nashik, Maharashtra, India
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

The online shopping sites have been registering phenomenal growth where colossal volumes of user-generated reviews are being created on a daily to a daily basis. These reviews are quite educative and offer great insight on customer perceptions, likes and experience on products. Such reviews are nevertheless typically written in multi- and code-mixed language, so they are a huge challenge particularly in the linguistically diverse regions such as India. This paper presents the design and implementation of a multilingual sentiment analysis system that is able to address these issues. This system is founded on hierarchical pipeline which includes preprocessing of data, transliteration and translating. It normalizes and eliminates the input data, e.g., noise, e.g., emojis, abbreviations, irregular text patterns. Language and translation of all texts to a standard format are identified with the help of transformer-based models to analyze them. A transformer-based model is used to classify the text into a few types of sentiments, once normalized. The system also has visualization and reporting functions that provide data as charts, graphs, and summaries to determine trends and patterns in customer feedback. Overall, this application demonstrates that the combination of preprocessing techniques and existing deep learning systems can be helpful in processing multilingual and code-mixed data.

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Pawar, T. S., Bhamare, P. A., Bachhav, L. H., Patole, V. R. & Pawar, A. S. (2026). Beyond Language: Multilingual Sentiment Analysis for Code-Mixed E-Commerce Reviews. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i4.185

Pawar, Tejaswini, et al.. "Beyond Language: Multilingual Sentiment Analysis for Code-Mixed E-Commerce Reviews." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.185.

Pawar, Tejaswini,Pratiksha Bhamare,Lakshana Bachhav,Vaishnavi Patole, and Asmita Pawar. "Beyond Language: Multilingual Sentiment Analysis for Code-Mixed E-Commerce Reviews." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.185.

References
1.Prasetyo, R. D. Lestari, and R. Hartono, "Using NLP to Enhance Customer Sentiment Analysis in Ecommerce," 2024. doi: 10.62951/ijies.v1i2.90

2.S. Ismail, M. M. Ghareeb, and H. Youssry, "Enhancing Customer Experience through Sentiment Analysis and NLP in E-commerce," J. Wireless Mobile Netw., vol. 15, no. 3, pp. 60-72, 2024.

3.Alsaedi et al., "Sentiment Mining in E-Commerce," Int..Electr. Comput. Eng. Syst., vol. 15, no. 8, pp. 641-650, 2024.

5.M. Jose and P. Narayanan, "Sentiment Analysis With NLP," in Advances in Computational Intelligence and Robotics, 2024, pp. 211-256.

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7.M. Vamsi, "Sentiment Analysis on Online E-commerce Product Reviews using NLP," Int. J. Res. Appl. Sci. Eng. Technol., 2024.

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9.Lourdusamy, P. Thangavel, and S. Johnbosco, "Sentiments Unleashed: Pioneering the Frontier of Sentiment Analysis," Int. J. Sci. Res. Comput. Sci. Eng. Inf. Technol., vol. 10, no. 5, pp. 205-220, 2024.

10.Sharma and V. Kakran, "Sentiment Analysis: Analyzing Flipkart Product Reviews using NLP and Machine Learning," 2024.
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✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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