THE IMPACT OF DIGITAL MARKETING ON INDIA’S B2B SERVICE SECTOR
DOI: 
SHARE THIS ARTICLE
DOWNLOAD ARTICLE
REVIEW REPORT
CITE THIS ARTICLE
Digital technologies have changed the way organizations communicate, attract clients, and create value in modern business settings. This study examines how digital marketing affects the performance of service-based firms in a competitive market. It focuses on three main areas: customer acquisition, brand image, and sales growth. Based on existing research, a structured framework and hypotheses were developed to explore the connection between digital marketing adoption and business performance. Survey data from service-sector firms were then analyzed to understand current marketing practices and their outcomes.
Keywords
Article Information
Article Metrics
HOW TO CITE
Copy
Shukla, S. & Deka, S. (2026). The Impact of Digital Marketing on India’s B2B Service Sector. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i4.458
Shukla, Sameer, and Subhangini Deka. "The Impact of Digital Marketing on India’s B2B Service Sector." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.458.
Shukla, Sameer, and Subhangini Deka. "The Impact of Digital Marketing on India’s B2B Service Sector." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.458.
References
2.studies, and books that support the research findings.
3.Barwise, P., & Farley, J. U. (2020). Digital marketing performance and return on investment in business markets. Journal of Business Research.
4.Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing: Strategy, implementation and practice. Pearson.
5.Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R.,
6.Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research
7.propositions. International Journal of Information Management, 59, 102168.
8.Grewal, R., Lilien, G. L., Bharadwaj, S., Jindal, P., Kayande, U., Lusch, R. F., Mantrala, M., Palmatier, R. W., Rindfleisch, A., Scheer, L. K., Spekman, R., & Sridhar, S. (2020). Business-to-business marketing: Looking back, looking forward. Journal of Business
9.Research.Holliman, G., & Rowley, J. (2014). Business to business digital content marketing:
10.Marketers’ perceptions of best practice. Journal of Research in Interactive Marketing, 8(4), 269–293.
Ethics and Compliance
Indexed In
Similar Articles
Previous Article
