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International Journal of Science, Strategic Management and Technology

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ISSN: 3108-1762 (Online)
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A REVIEW OF SMART HOSPITALITY AND TECHNOLOGICAL INNOVATION: DIGITAL STRATEGIES FOR SUSTAINABLE SERVICE EXCELLENCE

AUTHORS:
V. Gokul
Arun A
Mentor
R. Johnwilliams
Affiliation
School of Hotel &Catering Management, Vels Institute of Science, Technology and Advanced Studies, Pallavaram, Chennai, India.
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

Digital transformation is revolutionizing the hospitality industry, enabling hotels to achieve sustainable service excellence through technology-driven operations. This chapter examines how Internet of Things (IoT), automation, and artificial intelligence (AI) are integrated into hotel operations to enhance efficiency, reduce resource consumption, and improve guest experiences. The study explores practical applications such as smart energy management, predictive maintenance, automated housekeeping, and AI-driven customer service, highlighting their contribution to environmental sustainability and operational cost reduction. Through analysis of scholarly literature and real-world case studies, the chapter demonstrates that technological innovation not only optimizes hotel operations but also aligns sustainability with service quality, fostering a culture of responsible management. Challenges related to data privacy, investment costs, and workforce adaptation are discussed, along with strategies to maximize digital returns and sustainability outcomes. The chapter provides a conceptual framework linking smart technologies, operational efficiency, and sustainable performance, illustrating pathways for hotels to achieve eco-efficient service delivery in the digital era.

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Gokul, V. & A, A. (2026). A Review of Smart Hospitality and Technological Innovation: Digital Strategies for Sustainable Service Excellence. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.066

Gokul, V., and Arun A. "A Review of Smart Hospitality and Technological Innovation: Digital Strategies for Sustainable Service Excellence." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.066.

Gokul, V., and Arun A. "A Review of Smart Hospitality and Technological Innovation: Digital Strategies for Sustainable Service Excellence." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.066.

References
1.Buhalis, D., & Leung, R. (2021). Smart hospitality: Digital transformation and guest experience. International Journal of Hospitality Management, 94, 102855.

2.Gretzel, U., Sigala, M., Xiang, Z., & Koo, C. (2015). Smart tourism: Foundations and developments. Electronic Markets, 25(3), 179–188.

3.Ivanov, S., Webster, C., & Berezina, K. (2022). Robotics, AI, and service automation in hotels. International Journal of Contemporary Hospitality Management, 34(1), 1–22.

4.Tussyadiah, I., & Miller, G. (2019). The role of AI in enhancing sustainable tourism services. Journal of Sustainable Tourism, 27(7), 991–1010.

5.Wang, D., Xiang, Z., & Fesenmaier, D. R. (2019). Smart hospitality technologies and sustainability. Tourism Management, 72, 379–391.

6.Li, X., Wang, Y., & Huang, L. (2020). IoT-enabled smart hotels for sustainability. Journal of Cleaner Production, 275, 122890.

7.Gursoy, D., Chi, O. H., & Lu, L. (2021). AI adoption in hospitality operations: Efficiency and sustainability perspectives. International Journal of Hospitality Management, 95, 102910.

8.Ivanov, S., & Webster, C. (2020). Automation in hotels: Opportunities and challenges. Tourism Review, 75(5), 1027–1045.

9.Tiwari, P., & Bansal, S. (2021). Digital transformation for sustainable hospitality: A review. Sustainability, 13(9), 4921.

10.Mariani, M., Borghi, M., & Cappa, F. (2020). Smart technologies and hotel performance. International Journal of Hospitality Management, 85, 102336.
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✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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