A STUDY ON THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOR
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Advertising plays a crucial role in influencing consumer buying behavior in today’s competitive market environment. This study aims to analyze the impact of advertising on consumer buying behavior, focusing on how different forms of advertisements affect consumer preferences, decision-making processes, and purchasing patterns.
The research is based on both primary and secondary data. Primary data has been collected through structured questionnaires distributed among consumers of different age groups, while secondary data has been gathered from journals, articles, and online sources. The study adopts a descriptive and analytical research design to interpret the data and identify patterns in consumer responses.
The findings of the study reveal that advertising significantly influences consumer awareness, brand perception, and purchase decisions. Factors such as emotional appeal, celebrity endorsements, social media advertisements, and repetitive exposure play an important role in shaping consumer behavior. However, the impact varies depending on individual preferences, income levels, and cultural factors.
The study concludes that advertising has a strong and positive impact on consumer buying behavior. It not only creates awareness but also builds brand loyalty and influences purchasing decisions. The research suggests that businesses should design more engaging and targeted advertising strategies to effectively reach and influence consumers.
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Arora, S. (2026). A Study on the Impact of Advertising on Consumer Buying Behavior. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.434
Arora, Shreya. "A Study on the Impact of Advertising on Consumer Buying Behavior." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.434.
Arora, Shreya. "A Study on the Impact of Advertising on Consumer Buying Behavior." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.434.
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