The present research paper entitled “Comparative Study of Financial and Non-Financial Rewards at Samsung India Electronics” focuses on the role of reward management in influencing employee motivation, job satisfaction, retention, and organizational performance. In the competitive business environment, employees are considered valuable assets, and organizations use reward systems to improve productivity and maintain workforce stability. Rewards are broadly divided into financial rewards such as salary, bonuses, incentives, allowances, and retirement benefits, and non-financial rewards such as recognition, promotions, training, career growth, and work-life balance (Armstrong & Taylor, 2023).The main objective of the study is to compare the effectiveness of financial and non-financial rewards at Samsung India Electronics and to identify employee preferences regarding these reward practices. The study is based on both primary and secondary data. Primary data may be collected through questionnaires from employees, while secondary data are gathered from books, journals, company reports, and previous research studies. Descriptive and analytical methods were used for data interpretation.The findings reveal that financial rewards are important for satisfying employees’ economic needs and attracting skilled professionals. Competitive salaries, incentives, and welfare benefits improve morale and reduce turnover. Non-financial rewards such as recognition, training opportunities, career advancement, and a positive work environment are equally important for long-term employee satisfaction and loyalty (Herzberg, 1968).The study concludes that both financial and non-financial rewards are complementary in nature. Younger employees generally prefer growth opportunities and recognition, while experienced employees give more importance to salary growth and job security. Therefore, a balanced reward strategy is essential for enhancing employee motivation, productivity, and retention at Samsung India Electronics.