IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

ISSN: 3108-1762 (Online)
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THE STUDY ON THE CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING IN CUDDALORE

AUTHORS:
Keerthi Priya
Mentor
Dr. Ravichandran
Affiliation
Dept. of Master of Business Administration, Anna University, University College of Engineering(Bit campus), Tiruchirappali-24.
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

Digital banking has changed the way people use banking services by making transactions quicker, easier, and more convenient through online platforms. This study focuses on understanding how customers perceive digital banking services, especially in terms of ease of use, security, reliability, accessibility, and overall satisfaction. It also looks at how aware customers are of these services and how frequently they use them.


The study is based on primary data collected using a structured questionnaire with a Likert scale. Responses were gathered from a sample of customers to understand their experiences with services such as mobile banking, internet banking, and ATM facilities. The collected data was analysed using simple statistical tools like percentage analysis, mean scores, and correlation analysis to draw meaningful conclusions.

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Priya, K. (2026). The Study on the Customer Perception Towards Digital Banking in Cuddalore. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i4.662

Priya, Keerthi. "The Study on the Customer Perception Towards Digital Banking in Cuddalore." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.662.

Priya, Keerthi. "The Study on the Customer Perception Towards Digital Banking in Cuddalore." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.662.

References
1.Chaudhary, S. (2023). Customer perception towards e-banking platforms. Journal of Corporate Finance Management and Banking System.

2.Pahuja, P. (2016). A study on client perception of digitalization in banking. International Journal of Research Science and Management.

3.Yadav, P., & Prakash, A. (2024). Understanding customer perceptions in digital banking: A comprehensive review. Educational Administration: Theory and Practice.

4.Pavithra, C. B., et al. (2021). Factors affecting customers’ perception towards digital banking services. Turkish Journal of Computer and Mathematics Education.

5.Sunderaraj, J., & Shakthi Priya, R. (2024). Customer’s perception towards digital banking services in Andaman Islands. Educational Administration: Theory and Practice.
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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