IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

ISSN: 3108-1762 (Online)
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EMAIL MARKETING SYSTEM USING PHP, SQL

AUTHORS:
Ashis Kumar Sahoo
Barsha Rani Sahu
Mentor
Shubhendu Sekhar Sahoo
Affiliation
Department of Master of Computer Applications GIFT Autonomous, Bhubaneswar, Odisha, India
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

Email marketing remains one of the most effective digital marketing techniques for promoting products, services, and business communications. Organizations require efficient systems to manage subscribers, create campaigns, distribute emails, and analyze customer responses. This paper presents the design and implementation of an Email Marketing System using PHP and SQL technologies. The proposed system enables administrators to manage subscriber databases, create customized email campaigns, schedule email delivery, and generate performance reports. PHP is utilized as the server-side scripting language, while MySQL serves as the backend database management system. The developed application provides a cost-effective, scalable, and secure solution for organizations seeking automated email marketing services. Experimental results indicate improved campaign management efficiency, reduced manual effort, and enhanced customer engagement through targeted communication.

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Sahoo, A. K. & Sahu, B. R. (2026). Email Marketing System using Php, Sql. International Journal of Science, Strategic Management and Technology, 02(6). https://doi.org/10.55041/ijsmt.v2i6.123

Sahoo, Ashis, and Barsha Sahu. "Email Marketing System using Php, Sql." International Journal of Science, Strategic Management and Technology, vol. 02, no. 6, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i6.123.

Sahoo, Ashis, and Barsha Sahu. "Email Marketing System using Php, Sql." International Journal of Science, Strategic Management and Technology 02, no. 6 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i6.123.

References

[1] J. Caulfield, “IEEE Paper Format and Guidelines,” Scribbr, 2023.


[2] Z. B. Lian and R. P. D. Nath, “A Conceptual Model for Effective Email Marketing,” 17th International Conference on Computer and Information Technology, 2014.


[3] P. Kotler and K. Keller, Marketing Management, 15th Edition, Pearson Education, 2016.


[4] R. Elmasri and S. Navathe, Fundamentals of Database Systems, 7th Edition, Pearson, 2017.


 [5] L. Welling and L. Thomson, PHP and MySQL Web Development, Addison-Wesley, 2017.


[6] M. Nixon, Learning PHP, MySQL & JavaScript, O’Reilly Media, 2018.


[7] A. Dennis, B. Wixom, and D. Tegarden, Systems Analysis and Design, Wiley Publications, 2018.


[8] Apache Software Foundation, “Apache HTTP Server Documentation,” Available: https://httpd.apache.org.


[9] Oracle Corporation, “MySQL Documentation,” Available: https://dev.mysql.com/doc.


[10] PHP Documentation Team, “PHP Manual,” Available: https://www.php.net/docs.php.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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