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International Journal of Science, Strategic Management and Technology

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A STUDY ON GLOBAL INVESTMENT TRENDS IN RETAIL SECTOR POST PANDEMIC OF COVID-19

AUTHORS:
AGRARAM MANASA
DR DHARMAVARPU LAKSHMI LAVANYA
Mentor
Affiliation
Dept of MBA in Malla Reddy Engineering College and Management Sciences, Medchal, Hyderabad – 501 401.
DOI: 10.55041/ijsmt.v2i8.073
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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Abstract
The COVID-19 pandemic significantly changed global retail investment by accelerating e-commerce, digital transformation, automation, contactless payments, and customer-focused business models. This study examines global investment trends in the retail sector after COVID-19, focusing on investment preferences, decision drivers, technology, challenges, and sustainability. Primary and secondary data were used, with responses from 100 participants knowledgeable about retail and investment activities. Percentage analysis was applied to interpret the findings. Results indicate strong preference for e-commerce, digital transformation, omnichannel strategies, technology adoption, and sustainable practices. Inflation and supply-chain disruption remain important constraints, while digital capability and innovation support future global investment growth opportunities.
Keywords
Global Investment Retail Sector E-commerce Digital Transformation Sustainability
Article Information
PUBLICATION DETAILS
Review Type:
Double-Blind Peer Review
License:
CC BY-NC 4.0
Volume/Issue:
Volume 02, Issue 8
Review Rounds:
2
Article Type:
Research Article
Publication Date:
Aug 27 2026
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MANASA, A. & LAVANYA, D. D. L. (2026). A STUDY ON GLOBAL INVESTMENT TRENDS IN RETAIL SECTOR POST PANDEMIC OF COVID-19. International Journal of Science, Strategic Management and Technology, 02(8), 1-5. https://doi.org/10.55041/ijsmt.v2i8.073

MANASA, AGRARAM, and DR LAVANYA. "A STUDY ON GLOBAL INVESTMENT TRENDS IN RETAIL SECTOR POST PANDEMIC OF COVID-19." International Journal of Science, Strategic Management and Technology, vol. 02, no. 8, 2026, pp. 1-5. doi:https://doi.org/10.55041/ijsmt.v2i8.073.

MANASA, AGRARAM, and DR LAVANYA. "A STUDY ON GLOBAL INVESTMENT TRENDS IN RETAIL SECTOR POST PANDEMIC OF COVID-19." International Journal of Science, Strategic Management and Technology 02, no. 8 (2026): 1-5. https://doi.org/https://doi.org/10.55041/ijsmt.v2i8.073.

References

  1. Calvino, F., Criscuolo, C., & Ughi, A. (2024). Digital adoption during COVID-19: Cross-country evidence from microdata (OECD Science, Technology and Industry Working Papers No. 2024/03). OECD Publishing.

  2. (2019). Unpacking e-commerce: Business models, trends and policies. OECD Publishing.

  3. (2020a). COVID-19 and the retail sector: Impact and policy responses. OECD Publishing.

  4. (2020b). E-commerce in the time of COVID-19. OECD Publishing.

  5. (2023). SMEs in the era of hybrid retail. OECD Publishing.

  6. (2025). The 2025 OECD definition of e-commerce and guidelines for interpretation. OECD Publishing.

  7. UN Trade and Development. (2024). World investment report 2024: Investment facilitation and digital government. United Nations.

  8. UN Trade and Development. (2025). World investment report 2025: International investment in the digital economy. United Nations.

  9. World Trade Organization. (2020). E-commerce, trade and the COVID-19 pandemic. WTO.

Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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