A COMPARATIVE STUDY OF CONSUMER PERCEPTION TOWARD AI GENERATED AND HUMAN-CREATED CONTENT IN DIGITAL MARKETING AND ADVERTISING
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This study examines how consumers perceive AI-generated content compared to human-created content in digital marketing and advertising. With the rapid adoption of generative AI tools, businesses increasingly rely on automated systems for content creation. The research focuses on key factors such as trust, authenticity, engagement, and purchase intention. Using a structured questionnaire based on a Likert scale, primary data was collected from respondents. The findings suggest that while AI- generated content performs well in efficiency and clarity, human-created content is perceived as more authentic and emotionally engaging. The study highlights the importance of balancing AI use with human creativity in marketing strategies.
The rapid advancement of artificial intelligence has significantly transformed digital marketing and advertising, enabling businesses to generate content efficiently at scale. This study examines consumer perception toward AI-generated content in comparison to human-created content, focusing on key factors such as trust, authenticity, engagement, and purchase intention. As brands increasingly adopt AI tools for content creation, understanding how consumers respond to such content becomes essential for effective marketing strategies.
The study concludes that although AI offers significant advantages in scalability and cost-effectiveness, it cannot fully replace human creativity and relatability. A balanced approach that integrates AI capabilities with human input is recommended for businesses to enhance consumer trust and engagement in digital marketing and advertising.
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SHARMA, M. (2026). A Comparative Study of Consumer Perception Toward AI Generated and Human-Created Content in Digital Marketing and Advertising. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.430
SHARMA, MAYANK. "A Comparative Study of Consumer Perception Toward AI Generated and Human-Created Content in Digital Marketing and Advertising." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.430.
SHARMA, MAYANK. "A Comparative Study of Consumer Perception Toward AI Generated and Human-Created Content in Digital Marketing and Advertising." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.430.
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