The rapid growth of e-commerce has significantly transformed consumer purchasing behavior in India, especially with the increasing use of online shopping platforms such as Amazon and Flipkart. This study aims to examine the level of consumer satisfaction towards online shopping platforms in Uttarakhand, focusing on factors that influence customer preferences and shopping experiences. The research analyzes important aspects such as product quality, pricing, delivery services, payment security, customer support, discounts, and ease of use of the platforms.

The study is based on primary and secondary data. Primary data was collected through a structured questionnaire from consumers who frequently use online shopping platforms in Uttarakhand. Secondary data was gathered from research journals, articles, websites, company reports, and e-commerce studies. A descriptive research design and convenience sampling method were used for the study.

The findings reveal that consumers are generally satisfied with online shopping platforms due to convenience, wide product variety, attractive discounts, and easy return policies. However, certain issues such as delayed delivery, product mismatch, and concerns regarding payment security still affect customer satisfaction. Among the platforms, Amazon and Flipkart are highly preferred by consumers because of their brand reputation, reliable services, and user-friendly interfaces.

The study concludes that online shopping platforms have positively influenced consumer buying behavior in Uttarakhand. It also suggests that improving delivery efficiency, customer service, and product authenticity can further enhance consumer satisfaction and strengthen customer loyalty in the growing e-commerce market