A   Study on Digital Marketing Strategies and Impact of Information Technologies-Overview

Dr.S.Karthikeyan,

doi:https://doi.org/10.55041/ijsmt.v2i5.304

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A STUDY ON DIGITAL MARKETING STRATEGIES AND IMPACT OF INFORMATION TECHNOLOGIES-OVERVIEW

AUTHORS:

Dr.S.Karthikeyan

Mentor

Affiliation

Department of Business Administration Rohini College of Engineering and Technology

DOI: 10.55041/ijsmt.v2i5.304

CC BY 4.0 License:

This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

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Abstract

Ever increasing development in technology, the use of Digital Marketing, Social Media Marketing and search Engine Marketing is also increasing. Digital Marketing is used by the marketers to promote the goods and services to the marketplace. Digital Marketing place an important role in increasing the sales of goods and services. The purpose of this research is to study the impact of Digital Marketing, how it's an important tool for consumer buying behavior. This study was done on base of an organized survey for primary data the sample scope is 100 respondents.

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✓ All ethical standards met

This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.

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