A STUDY ON GREEN HRM PRACTICES AND EMPLOYEE ENVIRONMENTAL COMMITMENT AT A LEADING FMCG COMPANY
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The increasing global focus on environmental sustainability has encouraged organizations to adopt eco-friendly management practices, including Green Human Resource Management (Green HRM). This study examines the impact of Green HRM practices on Employee Environmental Commitment (EEC) at a leading FMCG company The research is based on secondary data collected from academic journals, sustainability reports, and company publications. A descriptive and analytical research design has been used to evaluate key Green HRM practices such as green recruitment, environmental training, performance management, and reward systems. The findings indicate that these practices significantly influence employees’ environmental attitudes and behaviors, thereby strengthening their commitment toward organizational sustainability goals. The study concludes that effective implementation of Green HRM practices fosters a culture of environmental responsibility and enhances employee engagement in sustainability initiatives. It also highlights the importance of leadership support in reinforcing the relationship between Green HRM and employee commitment.
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Student, A. G. (2026). A Study on Green HRM Practices and Employee Environmental Commitment at a Leading FMCG Company. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.204
Student, Aayushi. "A Study on Green HRM Practices and Employee Environmental Commitment at a Leading FMCG Company." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.204.
Student, Aayushi. "A Study on Green HRM Practices and Employee Environmental Commitment at a Leading FMCG Company." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.204.
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