IJSMT Journal

International Journal of Science, Strategic Management and Technology

An International, Peer-Reviewed, Open Access Scholarly Journal Indexed in recognized academic databases · DOI via Crossref The journal adheres to established scholarly publishing, peer-review, and research ethics guidelines set by the UGC

ISSN: 3108-1762 (Online)
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DIGITAL HR TRANSFORMATION AND WORKFORCE PRODUCTIVITY IN IT STARTUPS

AUTHORS:
DINESH BALAJI S
Mentor
S. MANJULA DEVI
Affiliation
Department of MBA, Rathinam Technical Campus, Coimbatore
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

Digital transformation has become an important factor in modern Human Resource Management practices. IT startups are increasingly adopting digital HR systems such as online recruitment, digital attendance systems, virtual communication tools, performance management software, and cloud-based HR platforms. The present study focuses on analyzing the relationship between digital HR transformation and workforce productivity at Skibui Technologies. The study was conducted among 110 respondents using a structured questionnaire. Statistical tools such as percentage analysis, chi-square analysis, ANOVA, and correlation analysis were applied for data interpretation. The findings indicate that digital HR practices positively influence employee productivity, communication efficiency, transparency, employee engagement, and organizational performance. The study concludes that digital HR transformation acts as a strategic tool for improving workforce productivity and organizational growth in IT startups.

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S, D. B. (2026). Digital HR Transformation and Workforce Productivity in it Startups. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.426

S, DINESH. "Digital HR Transformation and Workforce Productivity in it Startups." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.426.

S, DINESH. "Digital HR Transformation and Workforce Productivity in it Startups." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.426.

References
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3. Stone, D. L. et al. (2015). Technology and Human Resource Management.
4. Sivathanu, B., & Pillai, R. (2018). Smart HR 4.0.
5. Armstrong, M. (2021). Handbook of Human Resource Management Practice.
6. Noe, R. A. et al. (2021). Fundamentals of Human Resource Management.
7. Bondarouk, T., & Brewster, C. (2016). Future of HRM and Technology Research.
8. Tambe, P. et al. (2019). Artificial Intelligence in Human Resource Management.
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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