Training and development have become important practices in organizations because employees need continuous learning to perform effectively in the workplace. In the digital marketing industry, employees are expected to handle changing technologies, social media trends, SEO updates, content strategies, and online marketing tools regularly. Because of these rapid changes, companies focus more on employee training to improve work performance and efficiency.

The present study focuses on understanding the impact of training and development practices on employee performance in digital marketing companies with special reference to Hire Happi, Bengaluru. The study examines whether training programs help employees improve their skills, productivity, confidence, and work efficiency. Primary data was collected from 200 employees using a structured questionnaire. Secondary data was collected from books, journals, websites, and research articles related to human resource management and digital marketing. The study used percentage analysis, Chi-square analysis, and correlation analysis for interpreting the collected data. The findings show that employees believe training programs positively influence their job performance and help them improve technical knowledge and workplace efficiency. The study also reveals that employees are generally satisfied with training practices provided by their organizations. The research concludes that effective training and development programs improve employee performance and support organizational growth in digital marketing companies.