Investment behaviour of young investors has become an important area of study due to the increasing participation of youth in financial markets and the growing availability of diverse investment opportunities. Young investors are influenced by several factors such as financial literacy, income level, risk tolerance, social media, technological advancements, market trends, and personal financial goals. Their investment decisions are often shaped by both rational and psychological factors, including attitudes toward risk, peer influence, and expectations of future returns.

This study aims to examine the investment behaviour of young investors and identify the key factors affecting their investment decisions. The research focuses on understanding the preferences of young investors toward various investment avenues such as stocks, mutual funds, fixed deposits, gold, real estate, and other financial instruments. It also analyzes the role of demographic variables and financial awareness in shaping investment patterns.

The study uses primary and secondary data sources to collect relevant information regarding investment choices and behaviour among young individuals. The findings are expected to provide insights into the investment habits, risk perceptions, and decision-making patterns of young investors. The research will be useful for financial institutions, policymakers, and investment advisors in developing appropriate financial products and strategies to encourage informed investment decisions among young investors.