MAPPING THE INTENTION–BEHAVIOR GAP IN GREEN PRODUCT CONSUMPTION: A BIBLIOMETRIC ANALYSIS
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This study conducts a comprehensive bibliometric analysis of the intention–behavior gap in green product consumption, focusing on the intellectual, conceptual and thematic evolution of the field. Data were collected from the Scopus and Web of Science (WoS) databases for the period 2009–2025, resulting in a final dataset of 88 relevant publications after a systematic screening process guided by the PRISMA framework. The bibliometric analysis was performed using Biblioshiny (R Bibliometrix package), encompassing both performance indicators such as publication trends, citation impact and authorship productivity and scientific mapping approaches, including keyword co-occurrence, thematic evolution and collaboration networks. The results reveal a significant increase in scholarly attention to the intention–behavior gap in recent years, with core themes centering on sustainable consumption, green purchase intention, and behavioral models, alongside emerging areas such as digital transformation, green marketing strategies and behavioral interventions. Moreover, the study identifies critical research gaps, emphasizing the need for deeper cross-cultural analyses, longitudinal studies, and integration of advanced behavioral theories to better understand consumer decision-making. These findings provide valuable insights into the development of the field and offer a foundation for advancing both academic research and practical strategies to bridge the intention–behavior gap in sustainable consumption.
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Himanshi, (2026). Mapping the Intention–Behavior Gap in Green Product Consumption: A Bibliometric Analysis. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.127
Himanshi, . "Mapping the Intention–Behavior Gap in Green Product Consumption: A Bibliometric Analysis." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.127.
Himanshi, . "Mapping the Intention–Behavior Gap in Green Product Consumption: A Bibliometric Analysis." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.127.
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