THE STUDY ON THE CUSTOMER PERCEPTION TOWARDS DIGITAL BANKING IN CUDDALORE
Digital banking has changed the way people use banking services by making transactions quicker, easier, and more convenient through online platforms. This study focuses on understanding how customers perceive digital banking services, especially in terms of ease of use, security, reliability, accessibility, and overall satisfaction. It also looks at how aware customers are of these services and how frequently they use them.
The study is based on primary data collected using a structured questionnaire with a Likert scale. Responses were gathered from a sample of customers to understand their experiences with services such as mobile banking, internet banking, and ATM facilities. The collected data was analysed using simple statistical tools like percentage analysis, mean scores, and correlation analysis to draw meaningful conclusions.
Priya, K. (2026). The Study on the Customer Perception Towards Digital Banking in Cuddalore. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i4.662
Priya, Keerthi. "The Study on the Customer Perception Towards Digital Banking in Cuddalore." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.662.
Priya, Keerthi. "The Study on the Customer Perception Towards Digital Banking in Cuddalore." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.662.
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