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International Journal of Science, Strategic Management and Technology

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ICT ADOPTION AND ORGANISATIONAL PERFORMANCE IN MASS MEDIA: A SYSTEMATIC LITERATURE REVIEW WITH REFERENCE TO INDIAN REGIONAL MEDIA

AUTHORS:
Marmik Vikas Godse
Mentor
Dr. Varsha N. Bhabad
Affiliation
Organizational Management Savitribai Phule Pune University (SPPU), Nashik, Maharashtra, India
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

This paper offers a systematic review of the literature on the theoretical and empirical studies of Information and Communication Technology (ICT) adoption and organisational performance in mass media organisations, focusing on the media markets of India's regions. The review synthesises the literature across 113 references and across four theories  the Technology Acceptance Model (TAM), Technology-Organisation-Environment (TOE) framework, Unified Theory of Acceptance and Use of Technology (UTAUT) and Resource-Based View/Dynamic Capabilities theory  to situate the state of research, identify the most consistent empirical findings, and outline five key research gaps that inform the core research in the parent doctoral thesis. The review shows that while ICT adoption in mass media organisations is well researched in metropolitan and developed nation settings but the dynamics of ICT adoption and performance in the non-metropolitan, resource-compromised, Indian regional media remains an under-researched topic. Five major gaps are identified and examined: (i) the missing evidence from the Tier-2 cities; (ii) absence of multi-stakeholder integrated designs; (iii) unquantified ICT skills gap between academia and industry; (iv) under-theorised speed-depth paradox in regional newsrooms; (v) unexplored ethical and credibility issues of ICT in regional Indian media. Finally, the article suggests theory, research and practice implications for the field of media and journalism management and digital journalism.

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Godse, M. V. (2026). ICT Adoption and Organisational Performance in Mass Media: A Systematic Literature Review with Reference to Indian Regional Media. International Journal of Science, Strategic Management and Technology, 02(04). https://doi.org/10.55041/ijsmt.v2i4.566

Godse, Marmik. "ICT Adoption and Organisational Performance in Mass Media: A Systematic Literature Review with Reference to Indian Regional Media." International Journal of Science, Strategic Management and Technology, vol. 02, no. 04, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.566.

Godse, Marmik. "ICT Adoption and Organisational Performance in Mass Media: A Systematic Literature Review with Reference to Indian Regional Media." International Journal of Science, Strategic Management and Technology 02, no. 04 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.566.

References
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2.Bell, E., & Owen, T. (2017). The platform press. Tow Center for Digital Journalism, Columbia University.

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4.Braun, V., & Clarke, V. (2006). Using thematic analysis in psychology. Qualitative Research in Psychology, 3(2), 77–101.

5.Broersma, M., & Graham, T. (2012). Social media as beat. Journalism Practice, 6(3), 403–419.

6.Bryan, J., Ariff, N., & Lim, S. (2021). TAM and TOE framework progression. Information and Management, 58(3), 103437.

7.Census of India. (2011). Primary census abstract: Maharashtra. Office of the Registrar General.

8.Chadha, K., & Koliska, M. (2015). Newsrooms and transparency in the digital age. Journalism Practice, 9(2), 215–229.

9.Chan-Olmsted, S. M. (2006). Competitive strategy for media firms. Lawrence Erlbaum.

10.Chan-Olmsted, S. M. (2019). A review of AI adoptions in the media industry. International Journal on Media Management, 21(3-4), 193–215.

 
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✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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