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International Journal of Science, Strategic Management and Technology

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LOCON: A FULL-STACK GEOSPATIAL MARKET ANALYSIS AND COMPETITOR INTELLIGENCE PLATFORM FOR PHYSICAL BUSINESS VIABILITY ASSESSMENT

AUTHORS:
Ziyad Ahamed S M
Mentor
Affiliation
Department of Computer Science, Bachelor of Computer Science Programme Submitted
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

Entrepreneurs and small business owners worldwide face a persistent information deficit when evaluating the financial and market viability of physical retail locations. Traditional market research remains prohibitively expensive, largely qualitative, and depreciates rapidly as economic conditions shift. This paper presents Locon, a full-stack, AI-driven geospatial market analysis platform designed to systematically address these challenges through engineering. Locon integrates real-time web scraping of global cost-of-living indices from Numbeo, spatial competitor detection via the Google Places Nearby Search API, and deterministic financial modelling rooted in Purchasing Power Parity (PPI) heuristics to produce a comprehensive viability assessment for any selected geographic coordinate. The Haversine formula is applied on the backend to enforce strict metric-radius competitor filtering, replacing the imprecise bounding-box approximations common in consumer mapping applications. A deterministic 0–100 Success Score is computed by combining competitor density penalties, capital sufficiency bonuses, and existing competitor reputation scores. Finally, a Generative AI assistant powered by Google's Gemini 2.5 Flash model contextualises the quantitative output into actionable advisory narratives. Empirical testing across multiple city configurations—including           Mumbai, London, and New York—demonstrates capital projections conforming within ±12% of verified commercial leasing benchmarks. The platform is deployed in a fully decoupled architecture with a React 19 + Vite frontend hosted on Netlify and a Python FastAPI backend on Render, backed by a SQLAlchemy ORM layer supporting both PostgreSQL and SQLite.

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M, Z. A. S. (2026). LOCON: A Full-Stack Geospatial Market Analysis and Competitor Intelligence Platform for Physical Business Viability Assessment. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i4.628

M, Ziyad. "LOCON: A Full-Stack Geospatial Market Analysis and Competitor Intelligence Platform for Physical Business Viability Assessment." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i4.628.

M, Ziyad. "LOCON: A Full-Stack Geospatial Market Analysis and Competitor Intelligence Platform for Physical Business Viability Assessment." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i4.628.

References
1.S. Bureau of Labor Statistics, "Business Employment Dynamics: Survival Rates," Bureau of Labor Statistics, U.S. Department of Labor, Washington D.C., 2023. [Online]. Available: https://www.bls.gov/bdm/entrepreneurship/bdm_chart3.htm

2.Griffith, "The Causes of Small Business Failure," Journal of Small Business Management, vol. 40, no. 4, pp. 305–321, 2002. doi: 10.1111/1540-627X.00058

3.J. L. Berry and D. F. Marble, Eds., Spatial Analysis: A Reader in Statistical Geography. Englewood Cliffs, NJ: Prentice Hall, 1968.

4.Numbeo, "Cost of Living Database," Numbeo , Belgrade, Serbia, 2024. [Online]. Available: https://www.numbeo.com/cost-of-living/

5.3W. Sinnott, "Virtues of the Haversine," Sky and Telescope, vol. 68, no. 2, p. 158, 1984.

6.Google DeepMind, "Gemini: A Family of Highly Capable Multimodal Models," Technical Report, Google LLC, Mountain View, CA, 2023. [Online]. Available: https://deepmind.google/technologies/gemini/

7.FastAPI Documentation, Tiangolo, "FastAPI: Modern, Fast Web Framework for Building APIs with Python," [Online]. Available: https://fastapi.tiangolo.com/

8.React       Documentation, Meta   Open   Source,   "React   v19    Release   Notes,"     [Online].                      Available: https://react.dev/blog/2024/12/05/react-19

9.SQLAlchemy     Documentation,     Bayer,   "SQLAlchemy 2.0    Documentation,"  2024.   [Online].        Available: https://docs.sqlalchemy.org/en/20/

10.Google Maps Platform, "Places API (New) Nearby Search Documentation," Google LLC, [Online]. Available: https://developers.google.com/maps/documentation/places/
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This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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