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International Journal of Science, Strategic Management and Technology

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ISSN: 3108-1762 (Online)
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A STUDY ON RECRUITMENT PROBLEMS FACED BY STARTUPS WHILE HIRING COLLEGE GRADUATES WITH SPECIAL REFERENCE TO HIRE HAPPI, BANGALORE

AUTHORS:
V. DEEPASHREE
Mentor
S. MANJULA DEVI
Affiliation
Department of Business Administration, Rathinam Technical Campus, Coimbatore.
CC BY 4.0 License:
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Abstract

The present study focuses on analyzing the recruitment problems faced by startups while hiring college graduates with special reference to Hire Happi, Bangalore. Startups face various recruitment challenges due to skill mismatch, limited employer branding, competition from established organizations, and changing candidate expectations. The study examines the effectiveness of recruitment practices and graduate perception towards startup employment opportunities. The research adopts a descriptive research design using both primary and secondary data. Primary data was collected through a structured questionnaire from 150 respondents using convenience sampling. Statistical tools such as Percentage Analysis, Chi-Square Analysis, Correlation Analysis, and Weighted Ranking Analysis were used for data interpretation. The findings reveal that effective recruitment practices improve candidate engagement, recruitment experience, and hiring outcomes in startups. The study concludes that structured recruitment strategies, transparent communication, and digital recruitment platforms play a major role in improving startup hiring effectiveness. The research paper is prepared with plagiarism-free and original academic content suitable for publication purposes.

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DEEPASHREE, V. (2026). A Study on Recruitment Problems Faced by Startups While Hiring College Graduates with Special Reference to Hire Happi, Bangalore. International Journal of Science, Strategic Management and Technology, 02(05). https://doi.org/10.55041/ijsmt.v2i5.422

DEEPASHREE, V.. "A Study on Recruitment Problems Faced by Startups While Hiring College Graduates with Special Reference to Hire Happi, Bangalore." International Journal of Science, Strategic Management and Technology, vol. 02, no. 05, 2026, pp. . doi:https://doi.org/10.55041/ijsmt.v2i5.422.

DEEPASHREE, V.. "A Study on Recruitment Problems Faced by Startups While Hiring College Graduates with Special Reference to Hire Happi, Bangalore." International Journal of Science, Strategic Management and Technology 02, no. 05 (2026). https://doi.org/https://doi.org/10.55041/ijsmt.v2i5.422.

References
1.(2024). Global Human Capital Trends Report. Deloitte Insights.

2.LinkedIn Workforce Report. (2024). Career Growth and Recruitment Trends Report. LinkedIn Talent Solutions.

3.(2024). Modern Recruitment and Talent Acquisition Report. Society for Human Resource Management.

4.Naukri Hiring Outlook Report. (2024). Startup Hiring and Recruitment Trends. Naukri.com.

5.Indeed Hiring Insights. (2024). Candidate Expectations and Recruitment Preferences. Indeed.

6.(2023). Data-Driven Recruitment Practices Report. Gartner Research.

7.(2023). Candidate Experience in Recruitment Study. PricewaterhouseCoopers.

8.Harvard Business Review. (2023). Structured Recruitment and Hiring Effectiveness. Harvard Business Publishing.

9.Glassdoor Economic Research. (2023). Transparency and Communication in Recruitment. Glassdoor Research.

10.(2023). Graduate Employability and Skill Development Report. OECD Publishing.
Ethics and Compliance
✓ All ethical standards met
This article has undergone plagiarism screening and double-blind peer review. Editorial policies have been followed. Authors retain copyright under CC BY-NC 4.0 license. The research complies with ethical standards and institutional guidelines.
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